REBRANDING EXPERTS IS THE ONLY DEDICATED REBRANDING FIRM ESTABLISHED AND PURPOSELY DESIGNED TO SUCCESSFULLY REBRAND ORGANIZATIONS.
OUR YEARS OF EXPERIENCE BUILDING DYNAMIC NEW BRANDS WILL BRING EFFICIENCY TO THE PROCESS, SAVE YOU TIME AND MONEY, AND HELP YOU MAKE THE RIGHT DECISIONS IN YOUR REBRANDING JOURNEY TO AVOID UNNECESSARY MISSTEPS.
MEET THE
REBRANDING
EXPERTS
HELPING YOU ACHIEVE YOUR FULL POTENTIAL
As leaders look to achieve new competitive advantage, many realize that their brand is the most powerful lever for growth. But for their organizational transformation to successfully take off they need to build a new brand that enthusiastically conveys their key differentiators. That calls for a rebrand.
We believe that rebranding is not a marketing strategy but an enterprise-wide strategic growth accelerator. It is brand-led business transformation focused on growth.
Successful rebranding should be a jet pack to your success, creating a forward-facing organization able to grasp new opportunities. It requires a broader and deeper set of capabilities than what a typical marketing or branding firm delivers. If your brand no longer serves its purpose, presents an outdated or an incorrect image for your organization, or limiting your growth, then the Rebranding Experts is the rebranding specialist that delivers the comprehensive set of services to support this exciting end-to-end business transformation.
WE'RE A REBRANDING FIRM
Research among rebranded companies has shown that the greatest obstacles they faced were internal issues:
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engaging the necessary departments internally
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changing culture to deliver new brand promise
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cost
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engaging employees behind the new brand.
These challenges have nothing to do with the customer’s acceptance of the new brand.
So we established and purposefully designed a rebranding agency that meets the needs of organizations pursuing a rebranding that are not offered by traditional firms.
What Traditional Marketing Firms Offer
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Research
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Brand Strategy & Planning
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Name Creation
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Logo & Graphic Identity Design
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Website Design
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Digital and Social Marketing
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Signature Launch Events/PR
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Launch Campaign Development
The Capabilities We’ve Added To Those To Build a Rebranding Firm
+ Customer & Employee Experience Design
+ Leadership Alignment, Coaching and Communications
+ Employee Engagement & Internal Marketing
+ Change Management
+ HR Culture Building and Employer Branding
+ Corporate and Crisis Communications
+ Reputation Management
+ Rebranding Legal Counsel
+ End-to-End Rebranding Project Management Process
WE WROTE THE PLAYBOOK ON REBRANDING
We successfully guide companies wanting to rebrand or refresh through a seamless end-to-end process. Our deep expertise ensures a successful transformation, as we actively involve and unite internal teams and external stakeholders in embracing a dynamic new forward-facing brand. This includes crafting a compelling brand story, visual identity and fostering a brand culture that delivers on the new promise.
We bring years of experience and insights to guide you on this project, making the initiative more efficient, more effective and to safeguard you from the potential missteps inherent on the rebranding journey. Our work spans all industries, encompassing both B2B, B2C and nonprofit sectors, collaborating with organizations of all sizes. Our involvement ranges from strategic consultation to complete, comprehensive rebranding execution, based on the specific needs of each project.
We excel in creating and launching entirely new corporate brands for companies seeking transformation to support their ambitious growth plans.
WE ARE THE ONLY FIRM ESTABLISHED AND PURPOSEFULLY DESIGNED TO SUCCESSFULLY REBRAND ORGANIZATIONS.
OUR YEARS OF EXPERIENCE GUIDING MULTIPLE REBRANDING EFFORTS WILL BRING EFFICIENCY, SAVE YOU TIME AND MONEY, AND HELP YOU MAKE THE RIGHT DECISIONS TO AVOID UNNECESSARY MISSTEPS.
IT'S TIME TO REALIZE YOUR FULL POTENTIAL.
RECENT REBRANDING EXAMPLES
Click Logos for Case Studies
Rebranding T-Y|Harbor to 1Concier
Rebranding bpi Group to Bravanti
Rebranding Ver-Tex to Contexture
“Working with Jim and his team was a true pleasure. Everyone loves our new identity.”
Chris Nelson, CEO, 1Concier
“With the help of Jim Heininger and Rebranding Experts we launched a great new brand that captured the spirit of our 3 heritage brands with an aspirational name that stands out in the industry .”
Nancie Samet, Vice President-Marketing, 1Concier
“Thank you, Jim and team! Your wise counsel and design and branding work were tremendous assets to us as we forged our new path forward!”
Ann Morris, Director of Marketing, Bravanti
“Their work was transformational to us, as it has caused the public to view us in a fresh way that enables us to touch more lives through our work.”
Dennis Sonnenberg, CEO, Cantata
"They captured the heart and essence of our agency while giving us a dynamic and aspirational new image that has broader appeal in our community."
Cristy Harris, Executive Director, Prevail
"They nailed it."
Steve Schuldt, CEO, ReUp
OUR LEADERSHIP
JIM HEININGER
FOUNDER|PRINCIPAL
Jim Heininger leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch and others. Jim has designed the methodology used by the firm and integrated the team of experts representing the many disciplines necessary for successful rebranding, including research, brand strategy and planning, creative naming, design/identity, corporate and leadership communications, change management, human resources, employee engagement and internal marketing, customer experience design and marketing/public relations.
Jim serves as the strategist on all agency assignments and coaches CEOs through the rebranding process, aligning their executive team, and helping to execute complete name changes and new customer promises. He regularly speaks at national conferences and is a frequent contributor to Forbes. com on the topic of rebranding.
REBRANDING PROCESS
We've designed a propriety rebranding process that is customized to meet each client's unique needs and reflect their internal capabilities. It can include:
REBRANDING BUSINESS CASE
We work with you to build the business case for rebranding and to engage leadership support.
REBRANDING STRATEGY
Build the team, conduct research and define your rebranding strategy.
CREATIVE EXECUTION
Leverage our strategic and creative muscles to design a new brand essence, vision, positioning, brand name, logo and identity, on-brand behaviors and customer experience.
BRAND TRANSFORMATION
Assess and outline all the necessary planning steps to deliver the new brand.
REBRANDING LAUNCH
A coordinated communications effort and events to inform and engage all stakeholders.
SUSTAIN
We offer full marketing services to gain awareness and adoption of your new brand.
The Rebranding Experts is a companion agency to Dixon|James Communications, offering deep resources to meet your long-term marketing communications needs.
CONTACT
THE REBRANDING EXPERTS
CONTACT US
“Their work was transformational to us, as it has caused the public to view us in a fresh way that enables us to touch more lives through our work.”
Dennis Sonnenberg, CEO, Cantata
Whether you are just curious about rebranding, ready to go and confidentially looking for a partner or already rebranding and facing challenges, we're here to help. Reach out below and let's start a rebranding discussion!
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