Updated: Sep 29, 2023
The Proper Definition of Rebranding
Folks use “rebranding” to define a broad variety of identity changes.
We believe rebranding is the deliberate and systematic process of creating an inspired, forward-facing organization ready to grasp opportunity through the alignment and dynamic portrayal of your unique differentiators to customers.
Rebranding means updating or repositioning your core customer promise, the essence of what makes you different.
Rebranding then includes a new:
Name
Logo
Identity
Marketing language
Customer experience
You’ll know you’ve successfully rebranded when your customers fully experience the new you.