- Jun 30, 2017
- 1 min
Internal Alignment The Biggest Challenge to Rebranding
The biggest challenges to successful rebranding are all internal: engaging your leadership and employees and providing clear direction on...
- Jun 28, 2017
- 1 min
Financial Times Looks at Constant Internet Company Rebranding
Financial Times investigates whether creating niche sub-brands helps retain interest of customers in constant internet company...
- Jun 28, 2017
- 1 min
Why rebrand? Growth!
Why do organizations rebrand? To create opportunity for growth. And it's usually because their current brand is no longer relevant....
- Jun 26, 2017
- 1 min
WTF Rebranding
The World Taekwondo Federation announced Friday it was rebranding itself as World Taekwondo because it is too pure for this dirty world....
- Jun 7, 2017
- 1 min
10 Key Measures For Your Rebranding Initiative
How do you measure the success of the rebranding of a company or organization? What measurable outcomes do you design into the rebranding...