We owe our love affair with pumpkin spice everything to a rebrand! Read in TIME how Harper's Weekly and the author of 1844 poem "Over the River and Through The Woods" rebranded pumpkins to popularity. The Surprising Reason Americans Are Obsessed With Pumpkins Olivia B. Waxman Sep 21, 2017 react-text: 226 Friday may officially mark the first day of Fall, but retailers have been getting into the spirit of the season for weeks: pumpkin-flavored items started /react-text react-

Choosing to rebrand your company or organization in a momentous decision, one that is made more comfortable with the successful completion of a rebranding business case. But despite the facts showing that rebranding is the right propellant for your business success or necessary to put heavy baggage behind you, it is important to anticipate the hurdles that you'll face in the process. Our research among recently rebranded companies shows the greatest obstacles to be (in order)