Rebranding your organization is a clear signal of change, that you have new future-facing plans for bringing your products or services to the market. Based on years of experience helping organizations to use rebranding to accelerate their growth, we’ve learned that companies often underestimate the change that will be needed to deliver that new brand proposition. It’s why the change management discipline plays an important part in rebranding success. Noted change management e

At its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating to drive growth. But evolving from your current brand experience to a new invigorated one, requires careful planning, long before your rebrand is ever announced. An important step as we rebrand organizations is to purposefully design a new experience for both current and future customers. Through a Customer Experience Journey Mapping Works