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When To Rebrand?

Shoud we rebrand or not? Our founder Jim Heininger takes a look at the important consideration organizations should consider before embarking upon a rebranding.

Forbes: Have A Winning Game Plan

Founder Jim Heininger shares thoughts on hot to approach a successful Super Bowl public relations effort in Forbes. https://www.forbes.com/sites/forbesagencycouncil/2020/01/07/do-publicity-stunts-still-work-and-how-can-you-make-sure-they-dont-backfire/

10 Essential Things to Companies Need to Do When Rebranding After a PR Disaster

Thinking about rebranding in 2020? Our founder Jim Heininger teamed up with other agencies pros in this terrific Forbes story on 10 important considerations if you're rebranding due to a PR crisis. https://www.forbes.com/sites/forbesagencycouncil/2020/01/03/10-essential-things-companies-need-to-do-when-rebranding-after-a-pr-disaster/#54d80d6726aa

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