Immediate Outcomes of Rebranding

Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer experience: Clarity Focus Confidence Acceleration

Avoid Rebranding Scar Tissue

Avoid Rebranding Scar Tissue The greatest challenges to rebranding success are internal challenges: - Lack of leadership support - Lack of internal department alignment - Lack of culture change - Resistance to the new positioning These challenges create scar tissue after the rebranding is complete. Effective change management can present scar tissue from forming. Organizations don’t change, people change. One at a time. Change management matches the facts for change with emotional rationale. Change management: - Assesses the impact of change from current to ideal state - Determines what information, training and support individuals need to achieve the ideal state - Brings discipline to meeti

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