© 2020 Rebranding Experts

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January 22, 2020

Shoud we rebrand or not? Our founder Jim Heininger takes a look at the important consideration organizations should consider before embarking upon a rebranding.  

December 6, 2019

 People often confuse "rebranding" as any change to a company's brand, it's logo, it's advertising tagline and more. Our founder Jim Heininger takes a look at the real definition of the term rebranding in this informative video.

November 25, 2019

Founder Jim Heininger offers advice to sharpen your marketing skills in Forbes

https://www.forbes.com/sites/forbesagencycouncil/2019/11/25/12-creative-and-efficient-techniques-to-sharpen-your-marketing-skill-set/#e49a95e61c23

November 18, 2019

Everybody seems to be rebranding these days. Staples, Coldwell Banker and Bank of America/Merrill Lynch are just a few have announced rebranding this year. True rebranding is more than a simple name change, logo and new external positioning. At its core, rebranding is...

October 17, 2019

Excited to be supporting this transformative rebranding effort for Blue Cross and Blue Shield/HCSC and Dearborn. http://www.hcsc.com/newsroom/news-releases/2019/hcsc-to-offer-comprehensive-bcbs-benefit-solutions