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January 22, 2020

Shoud we rebrand or not? Our founder Jim Heininger takes a look at the important consideration organizations should consider before embarking upon a rebranding.  

December 6, 2019

 People often confuse "rebranding" as any change to a company's brand, it's logo, it's advertising tagline and more. Our founder Jim Heininger takes a look at the real definition of the term rebranding in this informative video.

November 25, 2019

Founder Jim Heininger offers advice to sharpen your marketing skills in Forbes


November 18, 2019

Everybody seems to be rebranding these days. Staples, Coldwell Banker and Bank of America/Merrill Lynch are just a few have announced rebranding this year. True rebranding is more than a simple name change, logo and new external positioning. At its core, rebranding is...

October 17, 2019

Excited to be supporting this transformative rebranding effort for Blue Cross and Blue Shield/HCSC and Dearborn. http://www.hcsc.com/newsroom/news-releases/2019/hcsc-to-offer-comprehensive-bcbs-benefit-solutions