© 2019 Rebranding Experts

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December 6, 2019

 People often confuse "rebranding" as any change to a company's brand, it's logo, it's advertising tagline and more. Our founder Jim Heininger takes a look at the real definition of the term rebranding in this informative video.

November 25, 2019

Founder Jim Heininger offers advice to sharpen your marketing skills in Forbes


November 18, 2019

Everybody seems to be rebranding these days. Staples, Coldwell Banker and Bank of America/Merrill Lynch are just a few have announced rebranding this year. True rebranding is more than a simple name change, logo and new external positioning. At its core, rebranding is...

October 17, 2019

Excited to be supporting this transformative rebranding effort for Blue Cross and Blue Shield/HCSC and Dearborn. http://www.hcsc.com/newsroom/news-releases/2019/hcsc-to-offer-comprehensive-bcbs-benefit-solutions

How to make your website stand out from competitors? Our founder Jim Heininger shares his thoughts with Forbes. 


April 22, 2019

Founder Jim Heininger shares his thoughts on responding to negative online reviews with Forbes.