© 2019 Rebranding Experts

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October 17, 2019

Excited to be supporting this transformative rebranding effort for Blue Cross and Blue Shield/HCSC and Dearborn. http://www.hcsc.com/newsroom/news-releases/2019/hcsc-to-offer-comprehensive-bcbs-benefit-solutions

April 22, 2019

Founder Jim Heininger shares his thoughts on responding to negative online reviews with Forbes. 


August 30, 2017

Best practices in rebranding suggest that you not share your rebranding plans in advance as it invites questions and scrutiny that may sideline your efforts and disrupt normal business operations. The better strategy is to complete the rebranding process behind the sce...

August 15, 2017

We believe rebranding is the deliberate and systemic process of creating an inspired, forward-facing organization ready to grasp opportunity through the alignment and dynamic portrayal of your unique differentiators to customers. Rebranding is not a marketing strategy,...

Rebranding is described in many ways. Here's what organizations who have recently rebranded actual implemented. 

The biggest challenges to successful rebranding are all internal: engaging your leadership and employees and providing clear direction on how to fulfill the new brand promise to customers. Change management is critical. Findings from our recent rebranding survey......

Financial Times investigates whether creating niche sub-brands helps retain interest of customers in constant internet company #rebranding.


Why do organizations rebrand? To create opportunity for growth. And it's usually because their current brand is no longer relevant. Results from our recent rebranding survey...