Excited to be supporting this transformative rebranding effort for Blue Cross and Blue Shield/HCSC and Dearborn. http://www.hcsc.com/newsroom/news-releases/2019/hcsc-to-offer-comprehensive-bcbs-benefit-solutions

Rebranding your organization can be an emotional roller coaster experience. We work with companies year round who seek to accelerate their strategic plans and growth through a thoughtful and inspirational rebranding. And throughout the process, it is common to see lead...

Rebranding your organization is a clear signal of change, that you have new future-facing plans for bringing your products or services to the market.

Based on years of experience helping organizations to use rebranding to accelerate their growth, we’ve learned that comp...

At its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating to drive growth. But evolving from your current brand experience to a new invigorated one, requires careful planning, long before y...

Best practices in rebranding suggest that you not share your rebranding plans in advance as it invites questions and scrutiny that may sideline your efforts and disrupt normal business operations. The better strategy is to complete the rebranding process behind the sce...

We believe rebranding is the deliberate and systemic process of creating an inspired, forward-facing organization ready to grasp opportunity through the alignment and dynamic portrayal of your unique differentiators to customers. Rebranding is not a marketing strategy,...

Rebranding is described in many ways. Here's what organizations who have recently rebranded actual implemented. 

The biggest challenges to successful rebranding are all internal: engaging your leadership and employees and providing clear direction on how to fulfill the new brand promise to customers. Change management is critical. Findings from our recent rebranding survey......