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October 17, 2019

Excited to be supporting this transformative rebranding effort for Blue Cross and Blue Shield/HCSC and Dearborn. http://www.hcsc.com/newsroom/news-releases/2019/hcsc-to-offer-comprehensive-bcbs-benefit-solutions

August 3, 2017

We believe that rebranding should always be considered an enterprise wide strategic growth accelerator and not just a marketing strategy. The obvious question then is "how do you measure our success?" 

When it comes to value realization of a rebranding effort there is r...

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