Our latest issue of Rebranding News is out with insights on rebranding strategy, rebranding research and tips on how to rebrand. Read the...

Jim Heininger joined Drew Dinkelacker on his Marketing Accelerator podcast to talk about three ways to approach rebranding. Here's the...

Jim Heininger's story originally appeared in Forbes. Business runs at the speed of change in today's marketplace. And an increasing...

The July issue of Rebranding News is available and take at look at Why Everyone is Rebranding? Read more.

The June issue of Rebranding News dives into whether rebranding is the ultimate brand-led business transformation. Read the full issue...

This story is another in our series of why organizations rebrand. Also read: Rebranding: Sometimes You Need a Bigger Pot To Grow Rust has...

Jim Heininger joined Drew Dinkelacker on the Marketing Accelerator Podcast to share the difference between a brand refresh, repositioning...

Jim Heininger joins Chris Outlaw on The Unified Brand Podcast produced by his UK firm Brand Elements. Listen is as they talk about what...

Our March issue of Rebranding is out and available here discussing such topics as keeping your customer during a rebrand and timing...

This story originally eppeared in Forbes, read it here. It’s one of the major hesitations of business leaders when it comes to...