- Nov 15, 2022
- 4 min
How To Rebrand: Follow These Four Steps
Rebranding is a major undertaking for an organization, but one that can deliver an ROI that far surpasses the investment in resources and...
- Nov 10, 2022
- 4 min
Selecting a Rebranded Name
Jim Heininger's latest story "What's In a Rebranded Name? Hopefully Everything" originally appeared in Forbes: https://bit.ly/3UDhKS9...
- Oct 19, 2022
- 1 min
Rebranding News is Here
Our October issue of Rebranding News is here. Read the full issue here. A Brand Refresh, Repositioning or Rebrand. What Are The...
- Sep 27, 2022
- 4 min
How To Overcome Rebranding Resistance
Jim Heininger offers advice on how to overcome resistance you might experience in a #rebranding initiative in this story which first...
- Sep 26, 2022
- 1 min
Jim Heininger Joins Get Down to Business Podcast
Jim Heininger joins Shalom Klein on his Get Down To Business podcast to talk rebranding. Listen to Jim's interview or enjoy the entire...
- Sep 21, 2022
- 1 min
24 Hours of Rebranding
Other Relevant Stories: Should I Rebrand? Build The Rebrand Business Case (rebrandingexperts.com) PRO: Rebranding Can Improve Corporate...
- Sep 13, 2022
- 1 min
Why Rebrand?
Jim Heininger joins James Whitelock on his popular Marketing Rules Podcast to talk rebranding. Listen to the episode here. Other Podcast...
- Sep 7, 2022
- 3 min
When External Dynamics Require a Rebrand
Jim Heininger tackles the issue of when external forces require a company to #rebrand in this story originally posted on Forbes -- and...
- Aug 25, 2022
- 5 min
The Role of Digital In Rebranding
Jim Heininger recently joined Greg Silverman on Monigle's Digitally Enabled podcast. Listen to the podcast here, transcript provided...
- Aug 9, 2022
- 3 min
Should I Rebrand? Take this quiz to see if a rebrand is right for you.
Jim Heininger shares his perspective in this story on the key considerations to deciding when to rebrand. Read the original story here on...
