The Essential Ingredients of a Transformative Brand Change
This story by Jim Heininger originally appeared in Forbes. It was in 1984 when Clara Peller introduced “Where’s the beef?” into our...
Feb 10, 20234 min read
Rebranding: Sometimes You Need a Bigger Pot To Grow
Experienced plant lovers know that a plant will only grow as big as its pot allows. The pot size determines how far the root system can...
Feb 10, 20233 min read
2022 Rebranding Trends
Each year our team identifies trends in rebranding that will have an impact on the practice in the coming year. 2022 produced several...
Jan 24, 20231 min read
Rebranding News: Where's The Beef in Your Rebranding?
The January issue of Rebranding News is out and takes a look at the difference between a rebranding firm versus a traditional...
Jan 18, 20231 min read
Digital Agency Growth Podcast on Rebranding
Jim Heininger joins Dan Englander of Sales Schema on its popular podcast Digital Agency Growth. Listed to the full discussion here. "Many...
Jan 3, 20231 min read
Rebranding News You Can Use
The December issue of our monthly Rebranding News is available here. We dive into the subjects of creating a rebranded customer...
Dec 19, 20221 min read
Three Credentials To Look For When Selecting A Rebranding Firm
Rebranding is no small task. It is like climbing to the mountaintop. When a company or organization steps into the belief that rebranding...
Dec 16, 20222 min read
Delivering Marketing Joy Podcast
Jim Heininger joined Kirby Hasseman on his Delivering #MarketingJoy podcast. Watch the video here on Promo Journal. Listen in on our...
Dec 7, 20221 min read
Your Rebranded Customer Experience
#Rebranding requires a new customer brand experience. Our new Forbes story outlines how a #rebrand allows you the opportunity to...
Dec 7, 20224 min read
3 Red Flags That Signal You Need to Rebrand
There are many reasons companies rebrand, growth should always be the primary motivation. There are many red flags that should indicate...
Nov 28, 20222 min read
