- Sep 13, 2022
- 1 min
Why Rebrand?
Jim Heininger joins James Whitelock on his popular Marketing Rules Podcast to talk rebranding. Listen to the episode here. Other Podcast...
- Sep 7, 2022
- 3 min
When External Dynamics Require a Rebrand
Jim Heininger tackles the issue of when external forces require a company to #rebrand in this story originally posted on Forbes -- and...
- Aug 25, 2022
- 5 min
The Role of Digital In Rebranding
Jim Heininger recently joined Greg Silverman on Monigle's Digitally Enabled podcast. Listen to the podcast here, transcript provided...
- Aug 18, 2022
- 2 min
Rebranding News Email Newsletter Is Out
Read the August issue of our Rebranding News email newsletter: https://bit.ly/3K16udC A PRO Viewpoint on Rebranding by Jim Heininger...
- Aug 17, 2022
- 3 min
Refresh, Reposition or Rebrand?
The term “rebranding” is thrown around a lot these days as companies try to recast their identity to fuel future growth. We see 10 to 12...
- Aug 9, 2022
- 3 min
Should I Rebrand? Take this quiz to see if a rebrand is right for you.
Jim Heininger shares his perspective in this story on the key considerations to deciding when to rebrand. Read the original story here on...
- Aug 3, 2022
- 4 min
Branding, Rebranding and Refreshing Your Brand
Highlights from Jon Tromans’ Not Another Marketing Podcast featuring Jim Heininger, the Founder of the Rebranding Experts, to talk...
- Jul 27, 2022
- 3 min
Should I Rebrand? Build The Rebrand Business Case
Rebranding has become an increasingly popular strategy to put a jetpack on a business or an organization to revive its growth trajectory....
- Jul 19, 2022
- 4 min
Rebranding Success Requires Engaged Employees
This story by Jim Heininger originally appeared on Forbes.com. https://bit.ly/3yQw5AS Rebranding is on the rise, especially in the B2B...
- Jul 15, 2022
- 1 min
Stimulating Growth is Primary Reason for Rebranding
Our latest Rebranding News newsletter tackles the question of why rebrand? While there are multiple reasons for rebranding, according to...
