- Apr 5
- 2 min
Overcoming Rebranding Challenges
Other recent podcast appearances: The Thrifty Marketer The Garlic Marketing Show Jim Heininger joins the Merged Marketing Podcast to talk...
- Mar 23
- 1 min
Rebranding News March 2023
Our March issue of Rebranding is out and available here discussing such topics as keeping your customer during a rebrand and timing...
- Mar 16
- 4 min
6 Steps to Keep Customers During a Rebrand
This story originally eppeared in Forbes, read it here. It’s one of the major hesitations of business leaders when it comes to...
- Mar 7
- 1 min
Garlic Marketing Podcast on Rebranding
Jim Heininger joins Ian Garlic on his terrific Garlic Marketing Show podcast for a deep dive into our rebranding approach. Take a look as...
- Feb 22
- 1 min
The Thrifty Marketer Podcast Discusses Rebranding
Jim Heininger joins Vivek Nair on The Thrifty Marketer Podcast to discuss succesful strategies for a successful rebranding. Listen in on...
- Feb 22
- 1 min
Questions CEOs Ask About Rebranding
Our latest story in Forbes dives into the three most common questions we experience from CEOs about the rebranding process. Read further...
- Feb 16
- 1 min
Rebranding News You Can Use
The next issue of Rebranding News is out. Read up on 2023 tends and how your brand may have outgrown its pot.
- Feb 10
- 4 min
The Essential Ingredients of a Transformative Brand Change
This story by Jim Heininger originally appeared in Forbes. It was in 1984 when Clara Peller introduced “Where’s the beef?” into our...
- Feb 10
- 3 min
Rebranding: Sometimes You Need a Bigger Pot To Grow
Experienced plant lovers know that a plant will only grow as big as its pot allows. The pot size determines how far the root system can...
- Jan 24
- 1 min
2022 Rebranding Trends
Each year our team identifies trends in rebranding that will have an impact on the practice in the coming year. 2022 produced several...
