The Definition of Rebranding
We believe rebranding is the deliberate and systemic process of creating an inspired, forward-facing organization ready to grasp...
Aug 15, 20171 min read
What Does Rebranding Include?
Rebranding is described in many ways. Here's what organizations who have recently rebranded actual implemented.
Jul 5, 20171 min read
Internal Alignment The Biggest Challenge to Rebranding
The biggest challenges to successful rebranding are all internal: engaging your leadership and employees and providing clear direction on...
Jun 30, 20171 min read
Financial Times Looks at Constant Internet Company Rebranding
Financial Times investigates whether creating niche sub-brands helps retain interest of customers in constant internet company...
Jun 28, 20171 min read
Why rebrand? Growth!
Why do organizations rebrand? To create opportunity for growth. And it's usually because their current brand is no longer relevant....
Jun 28, 20171 min read
WTF Rebranding
The World Taekwondo Federation announced Friday it was rebranding itself as World Taekwondo because it is too pure for this dirty world....
Jun 26, 20171 min read
Rebranding Strategy Guide
Outstanding rebranding advice shared in this issue of Branding Strategy Insider. .
May 30, 20171 min read
Dixon|James Communications Spins Off The Rebranding Experts As Separate Entity
CHICAGO, IL (PRWEB) May 24, 2017 Dixon|James Communications has spun off its growing rebranding specialty team into a separate entity -...
May 25, 20172 min read
