Stimulating Growth is Primary Reason for Rebranding
Our latest Rebranding News newsletter tackles the question of why rebrand? While there are multiple reasons for rebranding, according to...
Jul 15, 20221 min read
ANA: A Swirl of Change Is Pushing More and More Companies to Consider Rebranding
Jim Heininger featured in this Association of National Advertisers story on rebranding. Why Folgers and Stoli, among other brands, have...
Jun 14, 20225 min read
M&A Surge Drives Rebranding: Here Are Your Options
Jim Heininger shared the following story for executives initiating mergers or acquisitions on how to address rebranding options. This...
May 26, 20224 min read
KEY REBRANDING TRENDS TO WATCH
Jim Heininger shares the Rebranding Experts' thoughts on key rebranding trends to watch in 2022. The video follows a story in Forbes.
Feb 1, 20221 min read
Elasticity And Speed In Rebranding To Unlock Private Equity Portfolio Company Value
This story first appeared on Forbes January 4, 2022. Private equity firms are one of the more frequent users of rebranding as they pursue...
Jan 4, 20224 min read
Rebranding Experts Makes Strong Debut on Clutch with 5 Star Review
Based in Chicago, Rebranding Experts is a team of top-notch professionals that aim to help businesses and organizations go through the...
Nov 29, 20212 min read
The Cost Of Rebranding: A Checklist For Determining Your Investment
The Cost of Rebranding
Nov 16, 20213 min read
What We Can Learn From the Facebook “Rebrand”
After weeks of speculation Facebook has “re”branded, making it the most discussed rebranding perhaps ever. The company has introduced the...
Nov 1, 20213 min read
Should Facebook Rebrand?
The internet is a buzz about Facebook's possibly rebranding. Founder Jim Heininger shared his thoughts in WIRED story on the challenges...
Oct 22, 20213 min read
Are You Rebrand Ready? 6 Unexpected Things To Know About The Rebranding Process
How to rebrand successfully, an insider's look.
Oct 13, 20213 min read
