Redefine a Brand's Purpose and Make it Relevant To Customers
Jim Heininger shares perspective in this Association of National Advertiser's (ANA) story on #rebranding. "Rebranding is not only about...
Jun 7, 20221 min read
M&A Surge Drives Rebranding: Here Are Your Options
Jim Heininger shared the following story for executives initiating mergers or acquisitions on how to address rebranding options. This...
May 26, 20224 min read
PRO: Rebranding Can Improve Corporate Reputation
Jim Heininger recently shared the PRO perspective on the power of rebranding in a major research summary for CQ Press. The platform is a...
May 23, 20222 min read
Can't Rebrand? Then Refresh
Founder Jim Heininger's thoughts in Forbes on how to refresh your brand if a full #rebrand isn't in the cards: "Put Pencil To Paper -...
Apr 21, 20221 min read
Elasticity And Speed In Rebranding To Unlock Private Equity Portfolio Company Value
This story first appeared on Forbes January 4, 2022. Private equity firms are one of the more frequent users of rebranding as they pursue...
Jan 4, 20224 min read
Rebranding Experts Makes Strong Debut on Clutch with 5 Star Review
Based in Chicago, Rebranding Experts is a team of top-notch professionals that aim to help businesses and organizations go through the...
Nov 29, 20212 min read
The Cost Of Rebranding: A Checklist For Determining Your Investment
The Cost of Rebranding
Nov 16, 20213 min read
What We Can Learn From the Facebook “Rebrand”
After weeks of speculation Facebook has “re”branded, making it the most discussed rebranding perhaps ever. The company has introduced the...
Nov 1, 20213 min read
Are You Rebrand Ready? 6 Unexpected Things To Know About The Rebranding Process
How to rebrand successfully, an insider's look.
Oct 13, 20213 min read
