Rebranding is the deliberate and systematic process of creating an inspired, forward-facing organization ready to grasp opportunity through the alignment and dynamic portrayal of your unique differentiators to customers. There are times to reactively and proactively rebrand your organization. These are what we’ve found to be the 8 top reasons:
One: To more accurately reflect your expanded scope of services or product line.
Two: Your mission no longer accurately represents your work or service lines.
Three: Current brand elements are no longer relevant and limiting business success.
Four: A merger or acquisition.
Five: Transformative changes to your business model, product line or services.
Six: To realign with changes in the marketplace or external influences.
Seven: The business has lost its meaning and its key differentiators to rally around.
Eight: Negative reputation makes it difficult to operate successfully.
If you find yourself in one of these situations, investigate the potential of rebranding.