REBRANDING EXPERTS HELPS BPI GROUP BECOME BRAVANTI
REBRAND IS PART OF FIRM’S GROWTH JOURNEY, EQUIPPING LEADERS AND ORGANIZATIONS TO BRAVE UNCERTAINTY AND IGNITE BOLD FUTURES
CHICAGO (Aug. 9, 2021) – Rebranding Experts has supported BPI group, the Chicago-based global executive coaching, leadership acceleration, and outplacement firm, to rebrand as Bravanti. The new brand illustrates how the firm helps leaders and organizations find the power within to lead bravely and be prepared to meet challenges and seize opportunities in a continually uncertain business environment.
The new name Bravanti is forged from brave – to face challenges with courage and conviction and avanti – a rallying cry to move forward into the future. Bravanti means to go courageously forward, leading bravely and focused on igniting bold futures.
Rebranding Experts provided rebrand strategy, naming, visual identify development, internal and external communications support and launch strategy.
The name change is the next step in the firm’s growth journey. In 2019, a management team led a buyout from its Paris-based parent company and moved its headquarters to the U.S. In 2020, BPI group acquired Flynn Heath Leadership of Charlotte, N.C., adding to its capabilities in leadership acceleration, especially for women and underrepresented groups. The past year also marks significant investments in new people, technologies, research, and methodologies to enable high-impact delivery, reporting and data-driven results for clients. Now the firm itself moves courageously forward as Bravanti.
Bravanti retains its global headquarters in Chicago, with a network of more than 1,000 experts in 30 countries around the world. The firm works with well-known, Fortune 100 global brands as well as middle-market businesses. Details on the firm’s practice areas in Executive Coaching, Leadership Acceleration, and Outplacement are available on the firm’s new website www.bravanti.com.
“As we all emerge from more than a year of sweeping change, we stand ready to help our clients go courageously forward to face challenges and seize opportunities ahead, and our new name Bravanti – as well as our firm vision, ‘Igniting Bold Futures’, now reflects the impact we have on our clients, partners, and community,” says Bravanti CEO Susan Gallagher.
The firm’s new logo symbolizes an arrow moving forward, the tip signifying the foundation of skills and empowerment that help clients succeed. The eight different colored triangles represent the brightness, diversity, and inclusivity of successful organizations. One green triangle breaks away from the arrow, moving forward to signify courageous leadership and, at the same time, pointing inward in a symbol of belonging.
Rebranding Experts is the only firm established and purposefully designed to support organizations through the rebranding process. The firm doesn’t see rebranding as a marketing strategy but rather an enterprise-wide strategic growth accelerator, demanding a broader set of capabilities than what a typical marketing or branding firm delivers. The firm has aligned all these needed capabilities from brand strategy, research, creative naming, logo and brand graphic identity design, leadership engagement, employee engagement and internal marketing, change management, marketing, signature launch events, PR, and measurement to best guide client’s rebranding initiatives.