Rebranding Success Requires Engaged Employees

Jim Heininger writes for Forbes again on key best practices in successful rebranding, this time focusing on the importance of preparing employees:

"Each of your employees is the brand. Your rebranding success sits squarely on an engaged workforce. You must inform, educate, engage and enable them to play their role with confidence and enthusiasm. This is especially true in the B2B market where customers experience your brand through your people. Proper planning for a rebrand requires that you set your employees up for success. " Read the full story here:

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