The Definition of Rebranding



The Proper Definition of Rebranding



Folks use “rebranding” to define a broad variety of identity changes.


We believe rebranding is the deliberate and systematic process of creating an inspired, forward-facing organization ready to grasp opportunity through the alignment and dynamic portrayal of your unique differentiators to customers.


Rebranding means updating or repositioning your core customer promise, the essence of what makes you different. (tools fixing something)


Rebranding then includes a new:


Name

Logo

Identity

Marketing language

Customer experience

You’ll know you’ve successfully rebranded when your customers fully experience the new you.

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