REBRANDING BUSINESS CASE
We work with you to build the business case for rebranding and to build leadership support.
Assess and outline all the necessary planning steps to deliver the new brand.
Build the team, conduct research and define your rebranding strategy.
Leverage our strategic and creative muscles to design a new brand essence, vision, positioning, brand name, logo and identity, on-brand behaviors and customer experience.
We offer full marketing services to gain awareness and adoption of your new brand.
A coordinated communications effort and events to inform and engage all stakeholders.
We believe that rebranding is not a marketing strategy but an enterprise-wide strategic growth accelerator.
Successful rebranding should create a forward-facing organization able to grasp new opportunities. It requires a broader and deeper set of capabilities than what a typical marketing or branding firm delivers. If your brand no longer serves its purpose, presents an outdated or an incorrect image for your organization, or limiting your growth, then The Rebranding Experts deliver the comprehensive set of services to support this exciting business transformation. We bring together one team with the proven experience and necessary capabilities to fully implement your rebranding from beginning to post launch:
applying rebranding best practices
stakeholder and competitive research
creative name development
logo and graphic identity design
signature launch events
digital and social media
The Rebranding Experts is a companion agency to Dixon|James Communications, offering deep resources to meet your launch and long-term marketing and communications needs.
OUR REBRAND EXPERTISE
Rebranding Experts was purposefully designed to focus solely on rebranding organizations. We deliver the broader set of capabilities needed to support your rebranding and have successfully rebranded organizations of all sizes and across multiple industries. Our rebranding thought leadership, speed to action, agility and collective branding and rebranding insights, work to ensure your success. Learn more about our thinking here:
The Definition of Rebranding
When To Rebrand
10 Commandments of Rebranding
5 Questions Before Rebranding
The 7 Deadly Sins of Rebranding
“Their work was transformational to us, as it has caused the public to view us in a fresh way that enables us to touch more lives through our work.”
Dennis Sonnenberg, CEO, Cantata
"They captured the heart and essence of our agency while giving us a dynamic and aspirational new image that has broader appeal in our community."
Cristy Harris, Executive Director, Prevail
"They nailed it."
Steve Schuldt, CEO, ReUp
OUR YEARS OF EXPERIENCE GUIDING MULTIPLE REBRANDING EFFORTS WILL BRING EFFICIENCY, SAVE YOU TIME AND MONEY, AND HELP YOU MAKE THE RIGHT DECISIONS TO AVOID UNNECESSARY MISSTEPS.
RECENT REBRANDING EXAMPLES
THE REBRANDING EXPERTS
LET'S START A REBRANDING DISCUSSION!
Based in Chicago with team members nationwide
Contact us to schedule a rebranding assessment: