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REBRANDING EXPERTS IS THE ONLY DEDICATED REBRANDING FIRM ESTABLISHED AND PURPOSELY DESIGNED TO SUCCESSFULLY REBRAND ORGANIZATIONS.

OUR YEARS OF EXPERIENCE BUILDING DYNAMIC NEW BRANDS WILL BRING EFFICIENCY TO THE PROCESS, SAVE YOU TIME AND MONEY, AND HELP YOU MAKE THE RIGHT DECISIONS IN YOUR REBRANDING JOURNEY TO AVOID UNNECESSARY MISSTEPS.

 

MEET THE
REBRANDING
EXPERTS

HELPING YOU ACHIEVE YOUR FULL POTENTIAL

As leaders look to achieve new competitive advantage, many realize that their brand is the most powerful lever for growth. But for their organizational transformation to successfully take off they need to build a new brand that enthusiastically conveys their key differentiators. That calls for a rebrand.

We believe that rebranding is not a marketing strategy but an enterprise-wide strategic growth accelerator.

Successful rebranding should be a jet pack to your success, creating a forward-facing organization able to grasp new opportunities. It requires a broader and deeper set of capabilities than what a typical marketing or branding firm delivers. If your brand no longer serves its purpose, presents an outdated or an incorrect image for your organization, or limiting your growth, then the Rebranding Experts is the rebranding specialist that delivers the comprehensive set of services to support this exciting business transformation. Our research-based methodology reflects upon the needs and challenges identified by organizations who have rebranded successfully and unsuccessfully. Then we bring together one team with the proven experience and necessary capabilities to fully implement your rebranding from beginning to post launch:

  • rebrand strategy

  • applying rebranding best practices

  • stakeholder and competitive research

  • creative name development

  • logo and graphic identity design

  • website design

  +  corporate communications

  +  internal/employee engagement

  +  customer experience design

  +  employee experience design

  + change management (we're certified

     change practitioners)

  +  leadership communications

  +  culture evolution

  +  signature launch events

  • digital and social media

  • marketing support

  +  public relations

  +  trademark legal counsel

  • rebrand measurement

We work with both B2B and B2C businesses of all sizes across all industries, from hospitality, professional services, financial services to health care, and our support spans from experienced strategic guidance to full rebranding implementation, depending upon your needs.

 

We excel in creating and launching entirely new corporate brands for companies seeking transformation to support their ambitious growth plans. 

The Rebranding Experts is a companion agency to Dixon|James Communications,  offering deep resources to meet your launch and long-term marketing and communications needs.

 

WE ARE THE ONLY FIRM ESTABLISHED AND PURPOSEFULLY DESIGNED TO SUCCESSFULLY REBRAND ORGANIZATIONS.

OUR YEARS OF EXPERIENCE GUIDING MULTIPLE REBRANDING EFFORTS WILL BRING EFFICIENCY, SAVE YOU TIME AND MONEY, AND HELP YOU MAKE THE RIGHT DECISIONS TO AVOID UNNECESSARY MISSTEPS.


IT'S TIME TO REALIZE YOUR FULL POTENTIAL.

RECENT REBRANDING EXAMPLES

Click Logos for Case Studies

Rebranding
Rebranding
Rebranding
Rebranding

Rebranding T-Y|Harbor to 1Concier

Rebranding
Rebranding

Rebranding bpi Group to Bravanti

Rebranding Ver-Tex to Contexture

“Working with Jim and his team was a true pleasure. Everyone loves our new identity.”

Chris Nelson, CEO, 1Concier

“With the help of Jim Heininger and Rebranding Experts we launched a great new brand that captured the spirit of our 3 heritage brands with an aspirational name that stands out in the industry .”

Nancie Samet, Vice President-Marketing, 1Concier

“Thank you, Jim and team! Your wise counsel and design and branding work were tremendous assets to us as we forged our new path forward!”

Ann Morris, Director of Marketing, Bravanti

“Their work was transformational to us, as it has caused the public to view us in a fresh way that enables us to touch more lives through our work.”

Dennis Sonnenberg, CEO, Cantata

"They captured the heart and essence of our agency while giving us a dynamic and aspirational new image that has broader appeal in our community."

Cristy Harris, Executive Director, Prevail

"They nailed it."

Steve Schuldt, CEO, ReUp

OUR LEADERSHIP

Jim Heininger Rebranding Strategist
JIM HEININGER
REBRANDING STRATEGIST
JIM MORRIS
CREATIVE DIRECTOR
Rebranding Design
CURT HAMILTON
DESIGN DIRECTOR
 

OUR REBRAND EXPERTISE

Rebranding is a heavy lift for any organization. It is a more comprehensive initiative than most leaders anticipated. To be successful, it requires a rebranding specialist that has gone down this road before who can serve as your strategic guide and project manager.

Rebranding is change which is why we are experienced and accredited change management professionals so that we can lead you to a better outcome than what a traditional branding firm will deliver. 

Our rebranding thought leadership, speed to action, agility and collective branding and rebranding insights, work to ensure your success. Learn more about our thinking here:

 

  • The Definition of Rebranding

  • When To Rebrand

  • 10 Commandments of Rebranding

  • 5 Questions Before Rebranding

  • The 7 Deadly Sins of Rebranding

  • Rebranding Methodology

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REBRANDING PROCESS

We've designed a propriety rebranding process that is customized to meet each client's unique needs and reflect their internal capabilities. It can include:
 
REBRANDING BUSINESS CASE

 

We work with you to build the business case for rebranding and to engage leadership support.

 
REBRANDING STRATEGY

 

Build the team, conduct research and define your rebranding strategy.

CREATIVE EXECUTION

 

Leverage our strategic and creative muscles to design a new brand essence, vision, positioning, brand name, logo and identity, on-brand behaviors and customer experience.

BRAND TRANSFORMATION

 

Assess and outline all the necessary planning steps to deliver the new brand.

REBRANDING LAUNCH

 

A coordinated communications effort and events to inform and engage all stakeholders.

SUSTAIN

 

We offer full marketing services to gain awareness and adoption of your new brand.

LET'S GET STARTED

Sign up to see if rebranding is right for your organization.

TOPLINE REBRANDING ASSESSMENT

  • Briefing Session on Current Business

 

  • Review of Business, Brand and Marketing Plans and Results

  • Leadership Interviews

 

  • One Two-Hour Rebranding Assessment Session and Recommendations

 

  • Timeframe: 1 Week

$5,000

  • Outcome: Expert Perspective on Viability of Rebranding Your Organization

REBRANDING BUSINESS CASE DEVELOPMENT

  • Briefing Session on Current Business

 

  • Review of Business, Brand and Marketing Plans and Results

  • 5 Stakeholder Interviews

  • Two Two-Hour Virtual Work Sessions To Download Key Data

  • Completion of Rebranding Experts Business Case Deliverable

  • One Two-Hour Virtual Session to Present Business Case

 

  • Timeframe:  4-6 Weeks

$15,000

  • Outcome: Full Comprehension of Rebranding Opportunities and Challenges

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CONTACT

THE REBRANDING EXPERTS

CONTACT US

LET'S START A REBRANDING DISCUSSION!

Based in Chicago with team members nationwide

 

Email: info@rebrandingexperts.com
Tel:  708.848.8085

Click here to schedule a phone discussion or complete the form below and we'll reach out to you:

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