THE

REBRANDING

EXPERTS

Rebranding to Support Your Business Transformation

The only firm purposely designed to successfully rebrand organizations.

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Rebranding Experts Fact Sheet

REBRANDING BUSINESS CASE

We work with you to build the business case for rebranding and to build leadership support.

ALIGNMENT

Assess and outline all the necessary planning steps to deliver the new brand.

REBRANDING STRATEGY

Build the team, conduct research and define your rebranding strategy.

CREATIVE EXECUTION

Leverage our strategic and creative muscles to design a new brand essence, vision, positioning, brand name, logo and identity, on-brand behaviors and customer experience.

SUSTAIN

We offer full marketing services to gain awareness and adoption of your new brand.

REBRANDING LAUNCH

A coordinated communications effort and events to inform and engage all stakeholders.

REBRANDING

PROCESS

REBRANDING EVANGELISTS

We believe that rebranding is not a marketing strategy but an enterprise-wide strategic growth accelerator.

Successful rebranding should create a forward-facing organization able to grasp new opportunities. It requires a broader and deeper set of capabilities than what a typical marketing or branding firm delivers. If your brand no longer serves its purpose, presents an outdated or an incorrect image for your organization, or limiting your growth, then The Rebranding Experts deliver the comprehensive set of services to support this exciting business transformation. We bring together one team with the proven experience and necessary capabilities to fully implement your rebranding from beginning to post launch:

rebrand strategy
applying rebranding best practices
stakeholder and competitive research
creative name development
logo and graphic identity design
corporate communications
internal/employee engagement

change management
leadership communications
signature launch events
digital and social media
marketing support
public relations
rebrand measurement

The Rebranding Experts is a companion agency to Dixon|James Communications, offering deep resources to meet your launch and long-term marketing and communications needs.

OUR REBRAND EXPERTISE

Rebranding Experts was purposefully designed to focus solely on rebranding organizations. We deliver the broader set of capabilities needed to support your rebranding and have successfully rebranded organizations of all sizes and across multiple industries. Our rebranding thought leadership, speed to action, agility and collective branding and rebranding insights, work to ensure your success. Learn more about our thinking here:

The Definition of Rebranding
When To Rebrand
10 Commandments of Rebranding
5 Questions Before Rebranding
The 7 Deadly Sins of Rebranding
Rebranding Methodology

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“With the help of Jim Heininger and Rebranding Experts we launched a great new brand that captured the spirit of our 3 heritage brands with an aspirational name that stands out in the industry .”

Nancie Samet, Vice President-Marketing, 1Concier

“Thank you, Jim and team! Your wise counsel and design and branding work were tremendous assets to us as we forged our new path forward!”

Ann Morris, Director of Marketing, Bravanti

“Their work was transformational to us, as it has caused the public to view us in a fresh way that enables us to touch more lives through our work.”

Dennis Sonnenberg, CEO, Cantata

"They captured the heart and essence of our agency while giving us a dynamic and aspirational new image that has broader appeal in our community."

Cristy Harris, Executive Director, Prevail

"They nailed it."

Steve Schuldt, CEO, ReUp

“Working with Jim and his team was a true pleasure. Everyone loves our new identity.”

Chris Nelson, CEO, 1Concier