Shoud we rebrand or not? Our founder Jim Heininger takes a look at the important consideration organizations should consider before embarking upon a rebranding.  

Founder Jim Heininger shares thoughts on hot to approach a successful Super Bowl public relations effort in Forbes. https://www.forbes.com/sites/forbesagencycouncil/2020/01/07/do-publicity-stunts-still-work-and-how-can-you-make-sure-they-dont-backfire/