- Oct 13
- 3 min
Are You Rebrand Ready? 6 Unexpected Things To Know About The Rebranding Process
How to rebrand successfully, an insider's look.
- Sep 30
- 3 min
3 Biggest Rebranding Blunders to Avoid
With years of experience #rebranding organizations, we help companies avoid #rebrand missteps. Jim Heininger shares the most common...
- Sep 21
- 3 min
The Importance of Internal Engagement When Rebranding
#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not...
- Sep 15
- 2 min
Rebranding Requires Commitment
Rebranding your organization can be an emotional roller coaster experience. We work with companies year round who seek to accelerate...
- Sep 7
- 2 min
The Single Most Important Rule In Rebranding – This Is Not the Time to Make Little Plans!
Be aspirational when rebranding. Jim Heininger shares advice on this rebrand golden rule in Business to Community. https://bit.ly/3yT2bd0...
- Sep 1
- 3 min
Rebranding Requires A New Customer Experience
At its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating...
- Aug 25
- 3 min
Please, Oh Please, No Acronyms When Rebranding — Pack That New Name With Meaning
https://bit.ly/2Wgocpb Jim Heininger's story feature on Forbes.com. As we watch the daily reports of organizations announcing a rebrand,...
- Aug 24
- 1 min
Rebranding Experts Helps Curiosity Rebrand
CuriosityStream rebrands as Curiosity as business expands – TBI Vision US factual company CuriosityStream is rebranding itself with the...
- Aug 12
- 1 min
Transform Magazine: Rebranding Experts Worked with BPI Group To Develop New Brand Identity
https://www.transformmagazine.net/articles/2021/bpi-group-rebrands-to-bravanti-as-part-of-firm-s-growth-journey/ Chicago-based...
- Aug 9
- 2 min
REBRANDING EXPERTS HELPS BPI GROUP BECOME BRAVANTI
REBRAND IS PART OF FIRM’S GROWTH JOURNEY, EQUIPPING LEADERS AND ORGANIZATIONS TO BRAVE UNCERTAINTY AND IGNITE BOLD FUTURES CHICAGO (Aug....
- Jul 23
- 1 min
REBRANDING EXPERTS MANAGES TRANSFORMATION OF RIEGEL LINEN, T-Y GROUP AND HARBOR LINEN TO 1CONCIER
Rebranding Experts provided strategy and support for the formation of 1Concier, capping off the merger and rebranding announcement of...
- Jun 16
- 1 min
Recently Rebranded? Share Your Knowledge
We're conducting our survey on rebranding success again. If you recently completed a rebranding, please take a moment to complete this...
- May 25
- 1 min
Celebrate The Work, Not the Trophy
Nobody likes a braggart. If you with an industry award, celebrate the work, not the shiny trophy. Founder Jim Heininger's thoughts in...
- Apr 8
- 1 min
Rebranding Your Personal Brand
Your personal brand is your career calling card, built over many years. Dynamics change and it might be time to renew your personal...
- Mar 4
- 1 min
The CEO's Role in a Successful Rebranding
Rebranding unlocks your company’s trapped potential. It is the opportunity to update your image, better articulate the products you...
- Feb 16
- 1 min
Trends in Rebranding: Fear is Fading
Rebranding is an enterprise-wide strategic growth accelerator. The trends we see in rebranding are focused on simplification and...
- Jan 19
- 1 min
Tap Family and Friends
Jim Heininger comments in Forbes on how to leverage family and friends in product development research. "Keep it all in the family....
- Dec 21, 2020
- 4 min
Featured in Forbes: From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends
Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a...
- Oct 13, 2020
- 1 min
Immediate Outcomes of Rebranding
Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer...
- Oct 6, 2020
- 1 min
Avoid Rebranding Scar Tissue
Avoid Rebranding Scar Tissue The greatest challenges to rebranding success are internal challenges: - Lack of leadership support - Lack...
