Shoud we rebrand or not? Our founder Jim Heininger takes a look at the important consideration organizations should consider before embarking upon a rebranding.  

Founder Jim Heininger shares thoughts on hot to approach a successful Super Bowl public relations effort in Forbes. https://www.forbes.com/sites/forbesagencycouncil/2020/01/07/do-publicity-stunts-still-work-and-how-can-you-make-sure-they-dont-backfire/

Thinking about rebranding in 2020? Our founder Jim Heininger teamed up with other agencies pros in this terrific Forbes story on 10 important considerations if you're rebranding due to a PR crisis.

https://www.forbes.com/sites/forbesagencycouncil/2020/01/03/10-essential...

Jim Heininger writes in Forbes on the rebranding trends this year, and what to expect in 2020. #rebrand #rebranding

https://www.forbes.com/sites/forbesagencycouncil/2019/12/16/rebranding-became-fearless-in-2019-heres-what-to-expect-in-2020/#2a63183322d3

 People often confuse "rebranding" as any change to a company's brand, it's logo, it's advertising tagline and more. Our founder Jim Heininger takes a look at the real definition of the term rebranding in this informative video.

Founder Jim Heininger offers advice to sharpen your marketing skills in Forbes. 

https://www.forbes.com/sites/forbesagencycouncil/2019/11/25/12-creative-and-efficient-techniques-to-sharpen-your-marketing-skill-set/#e49a95e61c23

Everybody seems to be rebranding these days. Staples, Coldwell Banker and Bank of America/Merrill Lynch are just a few have announced rebranding this year. True rebranding is more than a simple name change, logo and new external positioning. At its core, rebranding is...