News & Blog | The Rebranding Experts

2 days ago
1 min

Rebranding News and Learnings

Our next Rebranding News is out! Click here to read. When the External Environment Demands A Brand Change Sometimes organizations "need"...

3 days ago
1 min

How To Overcome Rebranding Resistance

Jim Heininger offers advice on how to overcome resistance you might experience in a #rebranding initiative in this story for Forbes....

3 days ago
1 min

Jim Heininger Joins Patience on Online Success Journey Podcast

Jim Heininger joins Patience Nyesigire on her Online Success Journey podcast to talk #rebranding. Listen to the episode here. Other...

4 days ago
1 min

Jim Heininger Joins Get Down to Business Podcast

Jim Heininger joins Shalom Klein on his Get Down To Business podcast to talk rebranding. Listen to Jim's interview or enjoy the entire...

Sep 21
1 min

24 Hours of Rebranding

Other Relevant Stories: Should I Rebrand? Build The Rebrand Business Case (rebrandingexperts.com) PRO: Rebranding Can Improve Corporate...

Sep 13
1 min

Why Rebrand?

Jim Heininger joins James Whitelock on his popular Marketing Rules Podcast to talk rebranding. Listen to the episode here. Other Podcast...

Sep 7
1 min

When External Dynamics Require a Rebrand

Jim Heininger tackles the issue of when external forces require a company to #rebrand in this story for Forbes -- and you'll be surprised...

Aug 29
2 min

The Single Most Important Rule In Rebranding

Related Stories: Should I Rebrand? Take The Quiz Refresh, Reposition or Rebrand? This is not the time to make little plans! We call it...

Aug 25
5 min

The Role of Digital In Rebranding

Jim Heininger recently joined Greg Silverman on Monigle's Digitally Enabled podcast. Listen to the podcast here, transcript provided...

Aug 18
2 min

Rebranding News Email Newsletter Is Out

Read the August issue of our Rebranding News email newsletter: https://bit.ly/3K16udC A PRO Viewpoint on Rebranding by Jim Heininger...

Aug 17
3 min

Refresh, Reposition or Rebrand?

The term “rebranding” is thrown around a lot these days as companies try to recast their identity to fuel future growth. We see 10 to 12...

Aug 9
1 min

Should I Rebrand? Take this quiz to see if a rebrand is right for you.

Jim Heininger shares his perspective in this Forbes.com story on the key consideration to deciding when to rebrand. "The primary reason...

Aug 3
4 min

Branding, Rebranding and Refreshing Your Brand

Highlights from Jon Tromans’ Not Another Marketing Podcast featuring Jim Heininger, the Founder of the Rebranding Experts, to talk...

Jul 28
6 min

Overcoming The Digital Challenge In Rebranding

Jim Heininger was a recent guest on the Digitally Enabled podcast. Below is the transcript, you can listen to the conversation here. ...

Jul 27
3 min

Should I Rebrand? Build The Rebrand Business Case

Rebranding has become an increasingly popular strategy to put a jetpack on a business or an organization to revive its growth trajectory....

Jul 19
1 min

Rebranding Success Requires Engaged Employees

Jim Heininger writes for Forbes again on key best practices in successful rebranding, this time focusing on the importance of preparing...

Jul 15
1 min

Stimulating Growth is Primary Reason for Rebranding

Our latest Rebranding News newsletter tackles the question of why rebrand? While there are multiple reasons for rebranding, according to...

Jun 14
5 min

ANA: A Swirl of Change Is Pushing More and More Companies to Consider Rebranding

Jim Heininger featured in this Association of National Advertisers story on rebranding. Why Folgers and Stoli, among other brands, have...

Jun 7
1 min

Redefine a Brand's Purpose and Make it Relevant To Customers

Jim Heininger shares perspective in this Association of National Advertiser's (ANA) story on #rebranding. "Rebranding is not only about...

May 26
1 min

M&A Surge Drives Rebranding: Here Are Your Options

Jim Heininger shared the following story for executives initiating mergers or acquisitions on how to address rebranding options. This...

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