Everybody seems to be rebranding these days. Staples, Coldwell Banker and Bank of America/Merrill Lynch are just a few have announced rebranding this year. True rebranding is more than a simple name change, logo and new external positioning. At its core, rebranding is...

Excited to be supporting this transformative rebranding effort for Blue Cross and Blue Shield/HCSC and Dearborn. http://www.hcsc.com/newsroom/news-releases/2019/hcsc-to-offer-comprehensive-bcbs-benefit-solutions

Founder Jim Heininger shares the recommendation to first know your vulnerabilities in this Forbes story.

https://www.forbes.com/sites/forbesagencycouncil/2019/06/14/agency-pros-offer-11-essential-rules-for-preventing-a-pr-crisis/#73bbb5305fdb

How to make your website stand out from competitors? Our founder Jim Heininger shares his thoughts with Forbes. 

https://www.forbes.com/sites/forbesagencycouncil/2019/05/02/14-ideas-to-help-your-website-content-stand-out-from-the-competition/#28c818264440

Founder Jim Heininger shares his thoughts on responding to negative online reviews with Forbes. 

https://www.forbes.com/sites/forbesagencycouncil/2019/04/19/11-tips-for-responding-to-negative-online-reviews/#313071bf5f5f

New presentation busting the top five myths on rebranding. 

Rebranding Experts Founder Jim Heininger was featured in this Forbes Agency Council story on ways agencies should establish strong relationship with clients. 

https://www.forbes.com/sites/forbesagencycouncil/2019/03/07/15-ways-agencies-can-establish-strong-relationship...