Jan 21 min read
Rebranding Strategies and Best Practices
Rebranding Strategies and Best Practices
Nov 21, 20244 min read
The Most Overlooked Question In Rebranding: What Are You Leaving Behind?
This story originally appeared on Forbes.com . Rebranding is more than just a facelift; it’s a profound transformation that can redefine...
Nov 21, 20241 min read
Rebranding Best Practices
Rebranding Best Practices from the Rebranding Experts
Sep 24, 20244 min read
Understanding the Distinctions Between Repositioning and Rebranding
This story on the distinctions between repositioning and rebranding originally appeared in Forbes . Rebranding is more than just a...
Sep 24, 20243 min read
Navigating Rebranding: What Customers Deserve To Know And Why It Matters
what customer deserve to know about your rebranding
Sep 24, 20241 min read
Rebranding Best Practices
Rebranding Best Practices
Aug 6, 20241 min read
Rebranding Best Practices
Our July Rebranding News is out stuffed full of rebranding best practices, starting with a review of the differences between #rebranding...
Jul 23, 20241 min read
Rebranding Best Practices
Our June issue of Rebranding Experts email newsletter on rebranding best practices is available here, with a deep dive into what...
May 31, 20241 min read
Rebranding Best Practices
Our next issue of Rebranding News is out and it leads with our inclusion in a story on rebranding for CHIEF. Read it here. And while you...
May 14, 20245 min read
75% of Companies Have Rebranded Since 2020. Here’s How Leaders Can Ensure Employee Buy-In During Big Changes
Molly Cohen’s story on #rebranding for Chief, featuring comment from Jim Heininger. With the influx of new companies hitting the market,...
May 14, 20241 min read
Rebranding Myths Debunked
Rebranding myths debunked
Feb 27, 20241 min read
What's In a Rebrand?
Momentum Magazine takes a deep dive into all the dynamics of a rebranding for companies considering a brand-led business transformation....
Feb 27, 20246 min read
Smart Rebranding Lessons for 2024
Jim Heininger joins a host of noteworthy branding experts - Aaron Ahuvia, Ph.D., David Aaker, Mark Bunnion, Chad Sowash, and Charles...
Feb 27, 20244 min read
2023's Rebranding Teachable Moments
Rebranding, a proven and pivotal growth strategy, regretfully took a very visible stumble in 2023. While some companies, like Kellogg's...
Jan 30, 20241 min read
What's In a Rebrand?
Our January Rebranding News is out and addresses the question "What's In a Rebrand?" Read it here. Read previous issues of our...
Jan 24, 20243 min read
Rebrands That Shed the Excess Words and Vowels to Gain More: The Art of Simplification
In 2017, the world of sugary indulgence was forever altered. Dunkin' Donuts, purveyor of delectable rings of temptation, made a bold move...
Jan 24, 20241 min read
2023 Learnings Drive 2024 Rebranding Trends
Our December newsletter takes a look at the teachable moments about rebranding in 2023 and how they'll be applied in 2024 rebranding...
Nov 29, 20231 min read
Revamping Your Brand: Latest Rebranding News You Need to Know
Our November issue of Rebranding news is available here. Check out the latest trends and tips starting with why Change Management in...
Nov 17, 20231 min read
Rebranding Requires Change Management
Rebranding is change, which is why rebranding requires change management to be successful. Read our latest story in Forbes "Change...
Oct 26, 20231 min read
Debunking Rebranding Myths
While support of a rebranding strategy is growing, many business execs remain plagued by misconceptions that leave them hesitant to...
