- Jul 23
- 1 min
REBRANDING EXPERTS MANAGES TRANSFORMATION OF RIEGEL LINEN, T-Y GROUP AND HARBOR LINEN TO 1CONCIER
Rebranding Experts provided strategy and support for the formation of 1Concier, capping off the merger and rebranding announcement of...
- Jun 16
- 1 min
Recently Rebranded? Share Your Knowledge
We're conducting our survey on rebranding success again. If you recently completed a rebranding, please take a moment to complete this...
- May 25
- 1 min
Celebrate The Work, Not the Trophy
Nobody likes a braggart. If you with an industry award, celebrate the work, not the shiny trophy. Founder Jim Heininger's thoughts in...
- Apr 8
- 1 min
Rebranding Your Personal Brand
Your personal brand is your career calling card, built over many years. Dynamics change and it might be time to renew your personal...
- Mar 4
- 1 min
The CEO's Role in a Successful Rebranding
Rebranding unlocks your company’s trapped potential. It is the opportunity to update your image, better articulate the products you...
- Feb 16
- 1 min
Trends in Rebranding: Fear is Fading
Rebranding is an enterprise-wide strategic growth accelerator. The trends we see in rebranding are focused on simplification and...
- Jan 19
- 1 min
Tap Family and Friends
Jim Heininger comments in Forbes on how to leverage family and friends in product development research. "Keep it all in the family....
- Dec 21, 2020
- 4 min
Featured in Forbes: From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends
Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a...
- Oct 13, 2020
- 1 min
Immediate Outcomes of Rebranding
Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer...
- Oct 6, 2020
- 1 min
Avoid Rebranding Scar Tissue
Avoid Rebranding Scar Tissue The greatest challenges to rebranding success are internal challenges: - Lack of leadership support - Lack...
- Sep 16, 2020
- 1 min
3 Rebranding Blunders To Avoid
What to avoid in rebanding
- Sep 8, 2020
- 1 min
3 Rebranding Blunders to Avoid
Rebranding mistakes to avoid
- Aug 27, 2020
- 1 min
Engaged Leadership Necessary for Successful Rebranding
#1 predictor of rebranding success? Engaged leadership who embody the new brand. 3 Tips to Engage Leadership in Successful Rebranding...
- Aug 19, 2020
- 1 min
5 Questions To Ask Before Rebranding
A look at five simple questions to ask before rebranding
- Aug 3, 2020
- 1 min
10 Commandments of Rebranding
#rebrand #rebranding Rebranding an organization is a time and resource intensive endeavor. To ensure your success, follow these...
- Jul 29, 2020
- 1 min
Should I Rebrand?
Here are the questions to ask first.
- Jul 16, 2020
- 1 min
The Definition of Rebranding
The definition of rebranding
- Jun 29, 2020
- 1 min
On Brand Podcast
Jim Heininger talks rebranding on the On Brand podcast.
- Jun 11, 2020
- 1 min
CEOs, Carry the Rebranding Flag
CEOs role in rebranding success
- May 12, 2020
- 1 min
Share Strategic Opportunities With Them
Principal Jim Heininger's advice to Forbes: "Nothing inspires action more than an opportunity to advance the client's brand and business...
