Shoud we rebrand or not? Our founder Jim Heininger takes a look at the important consideration organizations should consider before embarking upon a rebranding.  

Founder Jim Heininger shares thoughts on hot to approach a successful Super Bowl public relations effort in Forbes. https://www.forbes.com/sites/forbesagencycouncil/2020/01/07/do-publicity-stunts-still-work-and-how-can-you-make-sure-they-dont-backfire/

Thinking about rebranding in 2020? Our founder Jim Heininger teamed up with other agencies pros in this terrific Forbes story on 10 important considerations if you're rebranding due to a PR crisis.

https://www.forbes.com/sites/forbesagencycouncil/2020/01/03/10-essential...