January 22, 2020

Shoud we rebrand or not? Our founder Jim Heininger takes a look at the important consideration organizations should consider before embarking upon a rebranding.  

January 9, 2020

Founder Jim Heininger shares thoughts on hot to approach a successful Super Bowl public relations effort in Forbes. https://www.forbes.com/sites/forbesagencycouncil/2020/01/07/do-publicity-stunts-still-work-and-how-can-you-make-sure-they-dont-backfire/

January 6, 2020

Thinking about rebranding in 2020? Our founder Jim Heininger teamed up with other agencies pros in this terrific Forbes story on 10 important considerations if you're rebranding due to a PR crisis.


December 20, 2019

Jim Heininger writes in Forbes on the rebranding trends this year, and what to expect in 2020. #rebrand #rebranding


December 6, 2019

 People often confuse "rebranding" as any change to a company's brand, it's logo, it's advertising tagline and more. Our founder Jim Heininger takes a look at the real definition of the term rebranding in this informative video.

November 25, 2019

Founder Jim Heininger offers advice to sharpen your marketing skills in Forbes


November 18, 2019

Everybody seems to be rebranding these days. Staples, Coldwell Banker and Bank of America/Merrill Lynch are just a few have announced rebranding this year. True rebranding is more than a simple name change, logo and new external positioning. At its core, rebranding is...