News & Blog | The Rebranding Experts

Aug 6
1 min

Rebranding Best Practices

Our July Rebranding News is out stuffed full of rebranding best practices, starting with a review of the differences between #rebranding...

Jul 23
1 min

Rebranding Best Practices

Our June issue of Rebranding Experts email newsletter on rebranding best practices is available here, with a deep dive into what...

May 31
1 min

Rebranding Best Practices

Our next issue of Rebranding News is out and it leads with our inclusion in a story on rebranding for CHIEF. Read it here. And while you...

May 14
5 min

75% of Companies Have Rebranded Since 2020. Here’s How Leaders Can Ensure Employee Buy-In During Big Changes

Molly Cohen’s story on #rebranding for Chief, featuring comment from Jim Heininger. With the influx of new companies hitting the market,...

May 14
1 min

Rebranding Myths Debunked

Rebranding myths debunked

Feb 27
1 min

What's In a Rebrand?

Momentum Magazine takes a deep dive into all the dynamics of a rebranding for companies considering a brand-led business transformation....

Feb 27
6 min

Smart Rebranding Lessons for 2024

Jim Heininger joins a host of noteworthy branding experts - Aaron Ahuvia, Ph.D., David Aaker, Mark Bunnion, Chad Sowash, and Charles...

Feb 27
4 min

2023's Rebranding Teachable Moments

Rebranding, a proven and pivotal growth strategy, regretfully took a very visible stumble in 2023. While some companies, like Kellogg's...

Jan 30
1 min

What's In a Rebrand?

Our January Rebranding News is out and addresses the question "What's In a Rebrand?" Read it here. Read previous issues of our...

Jan 24
3 min

Rebrands That Shed the Excess Words and Vowels to Gain More: The Art of Simplification

In 2017, the world of sugary indulgence was forever altered. Dunkin' Donuts, purveyor of delectable rings of temptation, made a bold move...

Jan 24
1 min

2023 Learnings Drive 2024 Rebranding Trends

Our December newsletter takes a look at the teachable moments about rebranding in 2023 and how they'll be applied in 2024 rebranding...

Nov 29, 2023
1 min

Revamping Your Brand: Latest Rebranding News You Need to Know

Our November issue of Rebranding news is available here. Check out the latest trends and tips starting with why Change Management in...

Nov 17, 2023
1 min

Rebranding Requires Change Management

Rebranding is change, which is why rebranding requires change management to be successful. Read our latest story in Forbes "Change...

Oct 26, 2023
1 min

Debunking Rebranding Myths

While support of a rebranding strategy is growing, many business execs remain plagued by misconceptions that leave them hesitant to...

Oct 19, 2023
1 min

Rebranding Best Practices

The latest rebranding news is in, starting with "How Long Should a Rebrand Take?" Read our October newsletter here for rebranding best...

Oct 17, 2023
1 min

Communications in a Successful Rebranding

Jim Heininger outlines how communications professional can contribute to a successful rebranding of their company in this story for...

Oct 5, 2023
4 min

How Long Does Rebranding Take?

This story originally appeared on Forbes. If you've made the decision to rebrand your business, your goal might be to launch within the...

Sep 21, 2023
1 min

Rebranding Best Practices

September issue of Rebranding News is out, packed with best practices. https://bit.ly/3Pqu2LZ Read previous newsletters here: August 2023...

Sep 15, 2023
3 min

15 Ways Rebranding Can Bring Unexpected Opportunity For Your Company

Jim Heininger's story originally appeared in Forbes. Rebranding an organization—establishing an entirely new customer promise, visual...

Sep 15, 2023
1 min

Pain Points That Signal It Is Time to Rebrand

Our newest story for Forbes.com looks at the pain points that suggest rebranding may be the solution to your brand's underwhelming...

KEY REBRANDING TRENDS TO WATCH

5 Questions To Ask Before Rebranding

The Definition of Rebranding

On Brand Podcast

CEOs, Carry the Rebranding Flag

CMOS: Become Change Agents

Rebranding Your Personal Brand: Easy Steps To Stage Your Personal Brand Turnaround

Make The Right Rebrand First Impression

10 Essential Things to Companies Need to Do When Rebranding After a PR Disaster

Rebranding Became Fearless In 2019: Here's What To Expect In 2020

Rebranding Best Practices

75% of Companies Have Rebranded Since 2020. Here’s How Leaders Can Ensure Employee Buy-In During Big Changes

Rebranding Myths Debunked

What's In a Rebrand?

Smart Rebranding Lessons for 2024

2023's Rebranding Teachable Moments

What's In a Rebrand?

Rebrands That Shed the Excess Words and Vowels to Gain More: The Art of Simplification

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