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Rebranding Experts is the only dedicated rebranding specialist firm.

Our definition of rebranding: We believe rebranding is the deliberate and systematic process of creating an inspired, forward-facing organization ready to grasp opportunity through the alignment and dynamic portrayal of your unique differentiators to customers.


Rebranding means updating or repositioning your core customer promise, the essence of what makes you different.


Rebranding is a heavy lift for any organization. It is a more comprehensive initiative than most leaders anticipated. To be successful, it requires a rebranding specialist that has gone down this road before who can serve as your strategic guide and project manager.

Rebranding is change which is why we are experienced and accredited change management professionals so that we can lead you to a better outcome than what a traditional branding firm will deliver. 

Our rebranding thought leadership, speed to action, agility and collective branding and rebranding insights, work to ensure your success.

Watch, take a listen, or read our rebranding advice below on how to rebrand, rebranding strategies, rebranding challenges and more.

When To Rebrand
Our Definition of Rebranding
10 Commandments of Rebranding
5 Questions Before Rebranding
The 7 Deadly Sins of Rebranding
Rebranding Methodology
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We're regular contributors to on the topic of rebranding. Click and read some of our recent thought pieces:

5 Rebranding Blind Spots Leaders Often Miss

Nine Rebranding Myths and Misconceptions Debunked

Teachable Rebranding Moments of 2023

Change Management Nonnegotiable in Rebranding Success 

Nine Rebranding Myths: Debunked

How Long Should It Take to Rebrand My Business?

Pain Points That Suggest It's Time to Rebrand

Everywhere You Look Companies Are Rebranding - But Why?

Rebranding: The Ultimate Brand-Led Business Transformation

The World of Difference Between Renaming and Rebranding

6 Easy Steps To Keep Your Customers During a B2B Rebrand 

3 Questions CEOs Have About Rebranding, Answered

2022 Rebranding Trends That Will Guide 2023

The Essential Ingredients of a Successful Brand Transformation

Customer Experience: The Heart of Your Rebranding Efforts

What's In A Rebranded Name? Hopefully Everything

How To Determine If A Rebrand is Right For You

Reduce Rebranding Risks

When The External Environment Demands You Rebrand

Rebranding Success Requires Engaged Employees

M&A Surge Drives Rebranding: Here Are Your Options

PRO Rebranding

Key Rebranding Trends To Watch In 2022

Elasticity And Speed In Rebranding To Unlock Private Equity Portfolio Company Value

The Cost Of Rebranding: A Checklist For Determining Your Investment

Are You Rebrand Ready? 6 Things To Know About The Rebranding Process

The Importance Of Internal Engagement When Rebranding

Please No Acronyms When Rebranding — Pack That New Name With Meaning

From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends

CEOs, Your Role In Rebranding Starts With Carrying The Flag

Marketers, Here's How To Succeed As Change Leaders

Is It Time To Reengineer Your Employer Brand?

Rebranding Your Personal Brand: Easy Steps To Stage Your Personal Brand Turnaround

The All-Important Rebrand Reveal Video: Creating The Right First New Impression

Rebranding Became Fearless In 2019: Here's What To Expect In 2020



Rebranding of 1Concier
Rebranding of Bravanti
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