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Rebranding Experts is a dedicated rebranding specialist firm. Watch, take a listen, or read our rebranding advice below on how to rebrand, rebranding strategies, rebranding challenges and more.

The Definition of Rebranding
10 Commandments of Rebranding
The 7 Deadly Sins of Rebranding
When To Rebrand
5 Questions Before Rebranding
Rebranding Methodology
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We're regular contributors to on the topic of rebranding. Click and read some of our recent thought pieces:

6 Easy Steps To Keep Your Customers During a B2B Rebrand 

3 Questions CEOs Have About Rebranding, Answered

2022 Rebranding Trends That Will Guide 2023

The Essential Ingredients of a Successful Brand Transformation

Customer Experience: The Heart of Your Rebranding Efforts

What's In A Rebranded Name? Hopefully Everything

How To Determine If A Rebrand is Right For You

Reduce Rebranding Risks

When The External Environment Demands You Rebrand

Rebranding Success Requires Engaged Employees

M&A Surge Drives Rebranding: Here Are Your Options

PRO Rebranding

Key Rebranding Trends To Watch In 2022

Elasticity And Speed In Rebranding To Unlock Private Equity Portfolio Company Value

The Cost Of Rebranding: A Checklist For Determining Your Investment

Are You Rebrand Ready? 6 Unexpected Things To Know About The Rebranding Process

The Importance Of Internal Engagement When Rebranding

Please, Oh Please, No Acronyms When Rebranding — Pack That New Name With Meaning

From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends

CEOs, Your Role In Rebranding Starts With Carrying The Flag

Marketers, Here's How To Succeed As Change Leaders

Is It Time To Reengineer Your Employer Brand?

Rebranding Your Personal Brand: Easy Steps To Stage Your Personal Brand Turnaround

The All-Important Rebrand Reveal Video: Creating The Right First New Impression

Rebranding Became Fearless In 2019: Here's What To Expect In 2020



The Unified Brand Podcast

The Garlic Marketing Show

Vivek Nair and The Thrift Marketer Podcast

Dan Englander on Sales Schema's Digital Agency Growth Podcast

Jim Heininger Joins Marcia Riner on the PROFIT With a Plan Podcast

Jim Heininger Joins Kirby Hasseman on His Podcast Delivering #MarketingJoy! 

Jim Heininger joins Patience Nyesigire on her Online Success Journey Podcast

Jim Heininger joins Shalom Klein on his Podcast Get Down To Business

Jim Heininger is a Guest on James Whitelock's Marketing Rules Podcast

Jim Heininger is a Guest on the Digitally Enabled: The Human Stories Behind Branding Podcast

Jim Heininger Interviewed on Nick Westergaard's "OnBrand" Podcast

Jim Heininger Interviewed on Jon Tromans' "Not Another Marketing" Podcast


March 2023

February 2023

January 2023

December 2022

November 2022

October 2022

September 2022

August 2022

July 2022


Rebranding of 1Concier
Rebranding of Bravanti
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