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OUR REBRANDING EXPERTISE

Rebranding Experts is the only dedicated rebranding specialist firm.

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Our definition of rebranding: We believe rebranding is the deliberate and systematic process of creating an inspired, forward-facing organization ready to grasp opportunity through the alignment and dynamic portrayal of your unique differentiators to customers.

 

Rebranding means updating or repositioning your core customer promise, the essence of what makes you different.

 

Rebranding is a heavy lift for any organization. It is a more comprehensive initiative than most leaders anticipated. To be successful, it requires a rebranding specialist that has gone down this road before who can serve as your strategic guide and project manager.

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Rebranding is change which is why we are experienced and accredited change management professionals so that we can lead you to a better outcome than what a traditional branding firm will deliver. 

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Our rebranding thought leadership, speed to action, agility and collective branding and rebranding insights, work to ensure your success.

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Watch, take a listen, or read our rebranding advice below on how to rebrand, rebranding strategies, rebranding challenges and more.

When To Rebrand
Our Definition of Rebranding
10 Commandments of Rebranding
5 Questions Before Rebranding
The 7 Deadly Sins of Rebranding
Rebranding Methodology
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READ OUR PERSPECTIVE

We're regular contributors to Forbes.com on the topic of rebranding and other media sources. Click and read some of our recent thought pieces:

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Your Rebranding Launch: Not The Finish Line But Your Starting Point

The Most Overlooked Question In Rebranding: What Are You Leaving Behind?

7 Common Concerns Employees Have About Rebranding, And How To Mitigate Them

Understanding the Distinctions Between Repositioning and Rebranding

Navigating Rebranding: What Customers Deserve To Know and Why It Matters 

CHIEF: How Leaders Can Ensure Employee Buy-In During Big Changes

5 Rebranding Blind Spots Leaders Often Miss

Nine Rebranding Myths and Misconceptions Debunked

Teachable Rebranding Moments of 2023

Change Management Nonnegotiable in Rebranding Success 

Nine Rebranding Myths: Debunked

How Long Should It Take to Rebrand My Business?

Pain Points That Suggest It's Time to Rebrand

Everywhere You Look Companies Are Rebranding - But Why?

Rebranding: The Ultimate Brand-Led Business Transformation

The World of Difference Between Renaming and Rebranding

6 Easy Steps To Keep Your Customers During a B2B Rebrand 

3 Questions CEOs Have About Rebranding, Answered

2022 Rebranding Trends That Will Guide 2023

The Essential Ingredients of a Successful Brand Transformation

Customer Experience: The Heart of Your Rebranding Efforts

What's In A Rebranded Name? Hopefully Everything

How To Determine If A Rebrand is Right For You

Reduce Rebranding Risks

When The External Environment Demands You Rebrand

Rebranding Success Requires Engaged Employees

M&A Surge Drives Rebranding: Here Are Your Options

PRO Rebranding

Key Rebranding Trends To Watch In 2022

Elasticity And Speed In Rebranding To Unlock Private Equity Portfolio Company Value

The Cost Of Rebranding: A Checklist For Determining Your Investment

Are You Rebrand Ready? 6 Things To Know About The Rebranding Process

The Importance Of Internal Engagement When Rebranding

Please No Acronyms When Rebranding — Pack That New Name With Meaning

From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends

CEOs, Your Role In Rebranding Starts With Carrying The Flag

Marketers, Here's How To Succeed As Change Leaders

Is It Time To Reengineer Your Employer Brand?

Rebranding Your Personal Brand: Easy Steps To Stage Your Personal Brand Turnaround

The All-Important Rebrand Reveal Video: Creating The Right First New Impression

Rebranding Became Fearless In 2019: Here's What To Expect In 2020

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HEAR OUR PERSPECTIVE

Chasing the Insights


The Unbillable Hour on Legal Talk Network

 

The Digital Slice

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The Brand Called You

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Fastlane Founders

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Influence By Design

 

Smart Agency Masterclass with Jason Swenk

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Marketers Talking Podcast

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The Unknown Secrets of Internet Marketing Podcast

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Follow The Brand

 

The Art of Rebranding on Honest Marketing Podcast

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Social Capital with Lori Highby

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Smart Branding's Lessons for 2024

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World of Marketing Podcast

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Marketing Mistakes (And How To Avoid Them) Podcast

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The Multiply Your Success Podcast

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The Marketing Accelerator

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The Merged Marketing Podcast 

 

The Unified Brand Podcast

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The Garlic Marketing Show

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Vivek Nair and The Thrifty Marketer Podcast

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Sales Schema's Digital Agency Growth Podcast

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Marcia Riner on the PROFIT With a Plan Podcast

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Kirby Hasseman on His Podcast Delivering #MarketingJoy! 

Patience Nyesigire on her Online Success Journey Podcast

Shalom Klein on his Podcast Get Down To Business

 
James Whitelock's Marketing Rules Podcast

Digitally Enabled: The Human Stories Behind Branding Podcast


Nick Westergaard's "OnBrand" Podcast

Jon Tromans' "Not Another Marketing" Podcast




 

 

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Rebranding of 1Concier
Rebranding of Bravanti
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