
OUR EXPERTISE
Rebranding Experts is a dedicated rebranding specialist firm. Watch, take a listen, or read our rebranding advice below on how to rebrand, rebranding strategies, rebranding challenges and more.
The Definition of Rebranding
10 Commandments of Rebranding
The 7 Deadly Sins of Rebranding
When To Rebrand
5 Questions Before Rebranding
Rebranding Methodology



READ OUR PERSPECTIVE
We're regular contributors to Forbes.com on the topic of rebranding. Click and read some of our recent thought pieces:
6 Easy Steps To Keep Your Customers During a B2B Rebrand
3 Questions CEOs Have About Rebranding, Answered
2022 Rebranding Trends That Will Guide 2023
The Essential Ingredients of a Successful Brand Transformation
Customer Experience: The Heart of Your Rebranding Efforts
What's In A Rebranded Name? Hopefully Everything
How To Determine If A Rebrand is Right For You
When The External Environment Demands You Rebrand
Rebranding Success Requires Engaged Employees
M&A Surge Drives Rebranding: Here Are Your Options
PRO Rebranding
Key Rebranding Trends To Watch In 2022
Elasticity And Speed In Rebranding To Unlock Private Equity Portfolio Company Value
The Cost Of Rebranding: A Checklist For Determining Your Investment
Are You Rebrand Ready? 6 Unexpected Things To Know About The Rebranding Process
The Importance Of Internal Engagement When Rebranding
Please, Oh Please, No Acronyms When Rebranding — Pack That New Name With Meaning
From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends
CEOs, Your Role In Rebranding Starts With Carrying The Flag
Marketers, Here's How To Succeed As Change Leaders
Is It Time To Reengineer Your Employer Brand?
Rebranding Your Personal Brand: Easy Steps To Stage Your Personal Brand Turnaround
The All-Important Rebrand Reveal Video: Creating The Right First New Impression
Rebranding Became Fearless In 2019: Here's What To Expect In 2020
HEAR OUR PERSPECTIVE
The Unified Brand Podcast
The Garlic Marketing Show
Vivek Nair and The Thrift Marketer Podcast
Dan Englander on Sales Schema's Digital Agency Growth Podcast
Jim Heininger Joins Marcia Riner on the PROFIT With a Plan Podcast
Jim Heininger Joins Kirby Hasseman on His Podcast Delivering #MarketingJoy!
Jim Heininger joins Patience Nyesigire on her Online Success Journey Podcast
Jim Heininger joins Shalom Klein on his Podcast Get Down To Business
Jim Heininger is a Guest on James Whitelock's Marketing Rules Podcast
Jim Heininger is a Guest on the Digitally Enabled: The Human Stories Behind Branding Podcast
Jim Heininger Interviewed on Nick Westergaard's "OnBrand" Podcast
Jim Heininger Interviewed on Jon Tromans' "Not Another Marketing" Podcast
February 2023
January 2023
December 2022
November 2022
October 2022
September 2022
August 2022
July 2022