- Jun 14
- 5 min
ANA: A Swirl of Change Is Pushing More and More Companies to Consider Rebranding
Jim Heininger featured in this Association of National Advertisers story on rebranding. Why Folgers and Stoli, among other brands, have...
- Jun 7
- 1 min
Redefine a Brand's Purpose and Make it Relevant To Customers
Jim Heininger shares perspective in this Association of National Advertiser's (ANA) story on #rebranding. "Rebranding is not only about...
- May 26
- 1 min
M&A Surge Drives Rebranding: Here Are Your Options
Jim Heininger shared the following story for executives initiating mergers or acquisitions on how to address rebranding options. This...
- May 23
- 2 min
PRO: Rebranding Can Improve Corporate Reputation
Jim Heininger recently shared the PRO perspective on the power of rebranding in a major research summary for CQ Press. The platform is a...
- Apr 21
- 1 min
Can't Rebrand? Then Refresh
Founder Jim Heininger's thoughts in Forbes on how to refresh your brand if a full #rebrand isn't in the cards: "Put Pencil To Paper -...
- Jan 4
- 4 min
Elasticity And Speed In Rebranding To Unlock Private Equity Portfolio Company Value
This story first appeared on Forbes January 4, 2022. Private equity firms are one of the more frequent users of rebranding as they pursue...
- Nov 29, 2021
- 2 min
Rebranding Experts Makes Strong Debut on Clutch with 5 Star Review
Based in Chicago, Rebranding Experts is a team of top-notch professionals that aim to help businesses and organizations go through the...
- Nov 16, 2021
- 3 min
The Cost Of Rebranding: A Checklist For Determining Your Investment
The Cost of Rebranding
- Nov 1, 2021
- 3 min
What We Can Learn From the Facebook “Rebrand”
After weeks of speculation Facebook has “re”branded, making it the most discussed rebranding perhaps ever. The company has introduced the...
- Oct 13, 2021
- 3 min
Are You Rebrand Ready? 6 Unexpected Things To Know About The Rebranding Process
How to rebrand successfully, an insider's look.
