- May 26
- 1 min
M&A Surge Drives Rebranding: Here Are Your Options
Jim Heininger shared the following story for executives initiating mergers or acquisitions on how to address rebranding options. This story appeared on Forbes online. https://bit.ly/3GloltT
- May 23
- 2 min
PRO: Rebranding Can Improve Corporate Reputation
Jim Heininger recently shared the PRO perspective on the power of rebranding in a major research summary for CQ Press. The platform is a resource for university libraries and behind a subscription paywall. Find his submission below. Rebranding can be a jet pack to success. We have seen repeatedly the energizing power that rebranding has for organizations. To start, rebranding shouldn't be seen as a marketing strategy, but rather an enterprise-wide strategic growth accelerator
