Jim Heininger shared the following story for executives initiating mergers or acquisitions on how to address rebranding options. This story originally appeared in Forbes: https://bit.ly/3GloltT Rebranding is on the rise this year, states Forrester—especially in the B2B marketplace. The primary driver, according to the research, is the surge in global mergers and acquisitions, which hit 62,000 transactions in 2021 that surpassed $5 trillion in combined value, an all-time high

Jim Heininger recently shared the PRO perspective on the power of rebranding in a major research summary for CQ Press. The platform is a resource for university libraries and behind a subscription paywall. Find his submission below. Rebranding can be a jet pack to success. We have seen repeatedly the energizing power that rebranding has for organizations. To start, rebranding shouldn't be seen as a marketing strategy, but rather an enterprise-wide strategic growth accelerator