
- Mar 4, 2021
- 1 min
The CEO's Role in a Successful Rebranding
Rebranding unlocks your company’s trapped potential. It is the opportunity to update your image, better articulate the products you...

- Feb 16, 2021
- 1 min
Trends in Rebranding: Fear is Fading
Rebranding is an enterprise-wide strategic growth accelerator. The trends we see in rebranding are focused on simplification and...

- Dec 21, 2020
- 4 min
Featured in Forbes: From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends
Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a...

- Oct 13, 2020
- 1 min
Immediate Outcomes of Rebranding
Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer...

- Oct 6, 2020
- 1 min
Avoid Rebranding Scar Tissue
Avoid Rebranding Scar Tissue The greatest challenges to rebranding success are internal challenges: - Lack of leadership support - Lack...

- Sep 16, 2020
- 1 min
3 Rebranding Blunders To Avoid
What to avoid in rebanding

- Sep 21, 2017
- 1 min
Rebranding Requires Stamina
Choosing to rebrand your company or organization in a momentous decision, one that is made more comfortable with the successful...

- Aug 30, 2017
- 1 min
Should I Announcement My Rebranding In Advance?
Best practices in rebranding suggest that you not share your rebranding plans in advance as it invites questions and scrutiny that may...

- Jun 28, 2017
- 1 min
Why rebrand? Growth!
Why do organizations rebrand? To create opportunity for growth. And it's usually because their current brand is no longer relevant....

- Jun 26, 2017
- 1 min
WTF Rebranding
The World Taekwondo Federation announced Friday it was rebranding itself as World Taekwondo because it is too pure for this dirty world....