Rebranding unlocks your company’s trapped potential. It is the opportunity to update your image, better articulate the products you...

Rebranding is an enterprise-wide strategic growth accelerator. The trends we see in rebranding are focused on simplification and...

Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a...

Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer...

Avoid Rebranding Scar Tissue The greatest challenges to rebranding success are internal challenges: - Lack of leadership support - Lack...

What to avoid in rebanding

Choosing to rebrand your company or organization in a momentous decision, one that is made more comfortable with the successful...

Best practices in rebranding suggest that you not share your rebranding plans in advance as it invites questions and scrutiny that may...

Why do organizations rebrand? To create opportunity for growth. And it's usually because their current brand is no longer relevant....

The World Taekwondo Federation announced Friday it was rebranding itself as World Taekwondo because it is too pure for this dirty world....