- Jan 24
- 3 min
Rebrands That Shed the Excess Words and Vowels to Gain More: The Art of Simplification
In 2017, the world of sugary indulgence was forever altered. Dunkin' Donuts, purveyor of delectable rings of temptation, made a bold move...
- Nov 16, 2022
- 1 min
Rebranding News is Here
The November issue of Rebranding News is here. Read the full e-newsletter here. Pack Your Rebranded Name With Meaning We had the pleasure...
- Nov 10, 2022
- 4 min
Selecting a Rebranded Name
Jim Heininger's latest story "What's In a Rebranded Name? Hopefully Everything" originally appeared in Forbes: https://bit.ly/3UDhKS9...