The December issue of our monthly Rebranding News is available here. We dive into the subjects of creating a rebranded customer experience and red flags that signal you need to rebrand.

Rebranding is no small task. It is like climbing to the mountaintop. When a company or organization steps into the belief that rebranding might be a strategic option to address their growth headwinds, they need a partner who can guide them carefully to the peak. They need a sherpa, a rebranding specialist firm well experienced in brand transformation process. Few people in the corporate environment have participated, let alone led, a rebranding effort. It is a path filled wit

Jim Heininger joined Kirby Hasseman on his Delivering #MarketingJoy podcast. Watch the video here on Promo Journal. Listen in on our other recent podcasts: Jim Heininger joins Patience Nyesigire on her Online Success Journey Podcast Jim Heininger joins Shalom Klein on his Podcast Get Down To Business Jim Heininger is a Guest on James Whitelock's Marketing Rules Podcast Jim Heininger is a Guest on the Digitally Enabled: The Human Stories Behind Branding Podcast Jim Heinin

#Rebranding requires a new customer brand experience. Our new Forbes story outlines how a #rebrand allows you the opportunity to reintroduce your company and actively reshape the customer decision path. This story originally appeared on Forbes.com. It's great if customers see your rebranding, but do they feel it? Rebranding is an exciting time to stand up an entirely new brand for your organization, one that more convincingly and energetically conveys your key differentiators