Rebranding is an enterprise-wide strategic growth accelerator. The trends we see in rebranding are focused on simplification and transparency. 1. Fear is Fading Organizations have overcome the fear of rebranding and are embracing its advantages. The number of rebrandings increases each year. 2. “Rebranding” Still Misrepresented Changing your logo is a brand refresh. Marketing to new customers is a repositioning. Changing your name, logo, customer promise and all marketing is