5 Questions To Ask Before Rebranding
Five Questions to Ask Before Rebranding
Rebranding is a time, energy and resource intensive process. To determine if you are ready for a rebranding, answer these five questions:
1. What problem are we trying to solve?
2. How is that need aligned with our strategic plan?
3. What is it about our current brand that is limited our success?
4. What’s changed in the marketplace or with us?
5. Do we have the resources to successfully rebrand?