August - 2023

Rebranding in A Merger or Acquisition

In our continuing series of reasons to rebrand, we take a look at those times when you need to fly a new corporate flag in a merger or...

How To Rebrand

Our latest issue of Rebranding News is out with insights on rebranding strategy, rebranding research and tips on how to rebrand. Read the...

Rebranding Strategy = Opportunity

Rebranding is akin to creating a startup within a mature business operation—an opportunity to start anew, armed with the insights of...

Three Approaches to Rebranding

Jim Heininger joined Drew Dinkelacker on his Marketing Accelerator podcast to talk about three ways to approach rebranding. Here's the...

How To Rebrand Successfully: 6 Lessons from Twitter’s Missteps

Twitter’s recent rebranding to “X” caused a reported loss in brand value of $4 to $20 billion dollars according to finance experts. It...

KEY REBRANDING TRENDS TO WATCH

5 Questions To Ask Before Rebranding

The Definition of Rebranding

On Brand Podcast

CEOs, Carry the Rebranding Flag

CMOS: Become Change Agents

Rebranding Your Personal Brand: Easy Steps To Stage Your Personal Brand Turnaround

Make The Right Rebrand First Impression

10 Essential Things to Companies Need to Do When Rebranding After a PR Disaster

Rebranding Became Fearless In 2019: Here's What To Expect In 2020

Rebranding Best Practices

75% of Companies Have Rebranded Since 2020. Here’s How Leaders Can Ensure Employee Buy-In During Big Changes

Rebranding Myths Debunked

What's In a Rebrand?

Smart Rebranding Lessons for 2024

2023's Rebranding Teachable Moments

What's In a Rebrand?

Rebrands That Shed the Excess Words and Vowels to Gain More: The Art of Simplification

REBRANDING NEWS | BLOG