Rebranding Experts, the dedicated rebranding specialist agency, has helped rebrand Boston-based Ver-Tex Construction to Contexture, announced by the company today. Ver-Tex Construction, and its recent acquisition Brambier’s, has rebranded as Contexture to reflect the company’s evolving strategic direction on improving building environments, its expanded portfolio of window shades and acoustic systems, and its growing geographic footprint. Contexture, now the largest U.S. deal

Our October issue of Rebranding News is here. Read the full issue here. A Brand Refresh, Repositioning or Rebrand. What Are The Differences? The term “rebranding” is thrown around a lot these days as companies try to recast their identity to fuel future growth. We see 10 to 12 public press announcements each week of a company or organization rebranding by introducing a name change, a new logo or graphic identity. But there are several different interpretations of rebranding t