- Feb 16, 2021
- 1 min
Trends in Rebranding: Fear is Fading
Rebranding is an enterprise-wide strategic growth accelerator. The trends we see in rebranding are focused on simplification and...
- Dec 21, 2020
- 4 min
Featured in Forbes: From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends
Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a...
- Oct 13, 2020
- 1 min
Immediate Outcomes of Rebranding
Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer...
- Oct 6, 2020
- 1 min
Avoid Rebranding Scar Tissue
Avoid Rebranding Scar Tissue The greatest challenges to rebranding success are internal challenges: - Lack of leadership support - Lack...
- Oct 17, 2019
- 1 min
The Power of Blue
Excited to be supporting this transformative rebranding effort for Blue Cross and Blue Shield/HCSC and Dearborn....
- Nov 6, 2017
- 3 min
Rebranding Requires Conviction
Rebranding your organization can be an emotional roller coaster experience. We work with companies year round who seek to accelerate...
- Oct 16, 2017
- 2 min
Rebranding Requires Change Management
Rebranding your organization is a clear signal of change, that you have new future-facing plans for bringing your products or services to...
- Oct 4, 2017
- 3 min
Rebranding Requires A New Customer Experience
At its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating...
- Sep 26, 2017
- 4 min
Rebranding Pumpkins
We owe our love affair with pumpkin spice everything to a rebrand! Read in TIME how Harper's Weekly and the author of 1844 poem "Over the...
- Aug 30, 2017
- 1 min
Should I Announcement My Rebranding In Advance?
Best practices in rebranding suggest that you not share your rebranding plans in advance as it invites questions and scrutiny that may...
