Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a profound impact on the use of rebranding as a business strategy to facilitate growth. Some companies have had to hurriedly address the irrelevance of their brands, newly pressured by social movements, while others had to rebrand as they pivoted their business model simply to survive. Each year at this time, our team compiles observations on