- Sep 15
- 3 min
15 Ways Rebranding Can Bring Unexpected Opportunity For Your Company
Jim Heininger's story originally appeared in Forbes. Rebranding an organization—establishing an entirely new customer promise, visual...
- Aug 22
- 1 min
How To Rebrand
Our latest issue of Rebranding News is out with insights on rebranding strategy, rebranding research and tips on how to rebrand. Read the...
- Aug 7
- 2 min
Three Approaches to Rebranding
Jim Heininger joined Drew Dinkelacker on his Marketing Accelerator podcast to talk about three ways to approach rebranding. Here's the...
- Jul 19
- 4 min
Why Is Everyone Rebranding?
Jim Heininger's story originally appeared in Forbes. Business runs at the speed of change in today's marketplace. And an increasing...
- Jul 19
- 1 min
Rebranding News: Rebranding Strategies and Execution Tactics
The July issue of Rebranding News is available and take at look at Why Everyone is Rebranding? Read more.
- Jun 20
- 1 min
Rebranding News on Best Practices
The June issue of Rebranding News dives into whether rebranding is the ultimate brand-led business transformation. Read the full issue...
- May 10
- 2 min
When An Old Rusty Brand Needs Rebranding
This story is another in our series of why organizations rebrand. Also read: Rebranding: Sometimes You Need a Bigger Pot To Grow Rust has...
- Apr 19
- 2 min
Rebranding: Three Tips in Three Minutes
Jim Heininger joined Drew Dinkelacker on the Marketing Accelerator Podcast to share the difference between a brand refresh, repositioning...
- Mar 27
- 1 min
How To Make a Rebrand Successful
Jim Heininger joins Chris Outlaw on The Unified Brand Podcast produced by his UK firm Brand Elements. Listen is as they talk about what...
- Mar 23
- 1 min
Rebranding News March 2023
Our March issue of Rebranding is out and available here discussing such topics as keeping your customer during a rebrand and timing...
