Based in Chicago, Rebranding Experts is a team of top-notch professionals that aim to help businesses and organizations go through the meticulous process of rebranding. Creating a great brand for your business takes considerable effort, and successfully implementing that new brand demands support from an experienced team that knows the unique opportunities and challenges of rebranding. We frequently say here at the Rebranding Experts, if done correctly, rebranding can be a je

The Cost of Rebranding

After weeks of speculation Facebook has “re”branded, making it the most discussed rebranding perhaps ever. The company has introduced the new corporate name Meta, leaving its tarnished Facebook brand for the social network platform along with Instagram and WhatsApp. It did not attempt to change the Facebook brand but rather creating a new one for its future business efforts. Facebook’s beautifully produced and tightly scripted announcement broadcast is gaining admiration from