With years of experience #rebranding organizations, we help companies avoid #rebrand missteps. Jim Heininger shares the most common #brandchange potholes in this Business2Community story. https://bit.ly/3F220AJ The potential is so promising: a striking new name, a more relevant promise to customers, the greater ability to enter new markets. All these outcomes can be achieved with the rebranding of an outdated or past-its-prime image. Rebranding should be viewed as a strategic

#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not aligning internally to create #rebrand success. Jim Heininger's latest story in Forbes. https://bit.ly/3lNpX5I Rebranding, if done correctly, can hurt your competition, which will be side-struck with your refreshed brand positioning and relevance to your shared customer base. Knocked off their feet by your preemptive move, the competition shou

Rebranding your organization can be an emotional roller coaster experience. We work with companies year round who seek to accelerate their strategic plans and growth through a thoughtful and inspirational rebranding. And throughout the process, it is common to see leaders experience an ever evolving flow of emotions about the process and the outcome. It’s important that they double down on their conviction to the end result. Here’s what one entering the rebranding process can

Be aspirational when rebranding. Jim Heininger shares advice on this rebrand golden rule in Business to Community. https://bit.ly/3yT2bd0 We call it the “Golden Rule” of rebranding. It is the single most important goal when rebranding your organization, but also, the most challenging. Be aspirational. Create a forward-facing organization ready to embrace the future. As we rebrand multiple organizations across a diverse range of industries each year, we encourage clients to ta

At its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating to drive growth. But evolving from your current brand experience to a new invigorated one, requires careful planning, long before your rebrand is ever announced. An important step as we rebrand organizations is to purposefully design a new experience for both current and future customers. Through a Customer Experience Journey Mapping Worksh