Our annual look at rebranding trends featured in Forbes. https://bit.ly/3IH56ef At the beginning of each year, my firm takes a look at the trends in rebranding strategies and predicts what the future year may look like. Here’s what we’re anticipating for 2022. Rebranding Goes Mainstream It’s not often that a company with such wide public visibility as Facebook, with almost 3 billion users worldwide, chooses to rebrand. Its move to introduce a new corporate brand, Meta, earned

This story first appeared on Forbes January 4, 2022. Private equity firms are one of the more frequent users of rebranding as they pursue growth strategies that will create value for their portfolio of companies. We've noticed that trend is accelerating among financial sponsors with the recent merger and acquisition surge. Rebranding is the process of redefining your value to customers in a forward-facing and aspirational way. Rebranding often includes a new company vision, a