

- Nov 29
- 1 min
Revamping Your Brand: Latest Rebranding News You Need to Know
Our November issue of Rebranding news is available here. Check out the latest trends and tips starting with why Change Management in...

- Nov 17
- 1 min
Rebranding Requires Change Management
Rebranding is change, which is why rebranding requires change management to be successful. Read our latest story in Forbes "Change...

- Oct 26
- 1 min
Debunking Rebranding Myths
While support of a rebranding strategy is growing, many business execs remain plagued by misconceptions that leave them hesitant to...


- Oct 19
- 1 min
Rebranding Best Practices
The latest rebranding news is in, starting with "How Long Should a Rebrand Take?" Read our October newsletter here for rebranding best...

- Sep 15
- 3 min
15 Ways Rebranding Can Bring Unexpected Opportunity For Your Company
Jim Heininger's story originally appeared in Forbes. Rebranding an organization—establishing an entirely new customer promise, visual...

- Sep 15
- 1 min
Pain Points That Signal It Is Time to Rebrand
Our newest story for Forbes.com looks at the pain points that suggest rebranding may be the solution to your brand's underwhelming...


- Jun 20
- 1 min
Rebranding News on Best Practices
The June issue of Rebranding News dives into whether rebranding is the ultimate brand-led business transformation. Read the full issue...


- Jun 13
- 3 min
Rebranding is The Ultimate Brand-Led Business Transformation
Jim Heininger's story originally appeared in Forbes. Nearly every business has conducted some form of business transformation, mostly...


- May 31
- 1 min
Rebranding News May 2023
The May issue of Rebranding News is available here.


- Apr 25
- 1 min
Rebranding News: April 2023
Our April issue of Rebranding News is out and loaded with rebranding best practices. here. Read previous issue of Rebranding News here:...