The internet is a buzz about Facebook's possibly rebranding. Founder Jim Heininger shared his thoughts in WIRED story on the challenges it faces. “Facebook needs to pursue trust-building changes within the company and leadership before its users and public are probably willing to support a rebranding.” Facebook's Name Change Won’t Fix Anything | WIRED Facebook Can't Hide Its Problems Behind a New Name Can rebranding the company herald a fresh start? Experts, as you might gues

How to rebrand successfully, an insider's look.