Jim Heininger was a recent guest on the Digitally Enabled podcast. Below is the transcript, you can listen to the conversation here. #rebrand #rebranding Welcome back. I’m bringing you a new guest, Jim Heininger. Jim, introduce yourself and tell everyone where you’re working and what you’re doing. I’m the Founder and Principal of Rebranding Experts. We’re a five-year-old firm. We were the first firm to be established and purposefully designed to help organizations rebrand s

Rebranding has become an increasingly popular strategy to put a jetpack on a business or an organization to revive its growth trajectory. On a daily basis now, businesses, charities, college and professional sports teams, and even communities, announce that they are changing their names or at least their visual identities in an attempt to be more relevant to stakeholders. But rebranding can be a time- and resource-intensive effort. Gaining leadership support and financial inv

Jim Heininger writes for Forbes again on key best practices in successful rebranding, this time focusing on the importance of preparing employees: "Each of your employees is the brand. Your rebranding success sits squarely on an engaged workforce. You must inform, educate, engage and enable them to play their role with confidence and enthusiasm. This is especially true in the B2B market where customers experience your brand through your people. Proper planning for a rebrand r

Our latest Rebranding News newsletter tackles the question of why rebrand? While there are multiple reasons for rebranding, according to our Rebranding Success Study, creating opportunity for growth is most frequently cited as the rationale followed by lost relevancy of the prior brand. Organizations which rebrand overwhelmingly experience improved visibility and product differentiation while 75 percent experience some to moderate improvement in sales. The study, which includ