Each year our team identifies trends in rebranding that will have an impact on the practice in the coming year. 2022 produced several great examples that will surely shape 2023. Read our story in Forbes. Read previous year's predictions here: 2022 Rebranding Trends To Watch From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends

Other Relevant Stories: Three Credentials To Look for When Selecting a Rebranding Firm Three Red Flags That Signal You Need to Rebrand Should I Rebrand? Take The Quiz A Checklist for Determining Your Investment Rebranding is an investment in your organization’s future. It’s the opportunity to create an updated, forward-facing organization with a more modern and relevant brand presence and story to engage customers. Rebranding should be a jet pack to enable dramatic growth. Th

The January issue of Rebranding News is out and takes a look at the difference between a rebranding firm versus a traditional marketing/branding firm and learnings from the recent Elevance Health rebrand. Read it now.

Jim Heininger joins Dan Englander of Sales Schema on its popular podcast Digital Agency Growth. Listed to the full discussion here. "Many folks are nervous about making the decision to rebrand. They know what they don't know. No one internally has gone through this before, most likely. They want to make sure that they've got somebody who's done this on a regular basis, knows the pitfalls, knows the right decisions to make. And we have a very first conversation that we have wi

Jim Heininger joins business growth strategist Marcia Riner on her PROFIT With A Plan podcast offering success advice for entrepreneurs and small business owners. Listen to the full episode.