Related Stories: Should I Rebrand? Take The Quiz Refresh, Reposition or Rebrand? This is not the time to make little plans! We call it the “Golden Rule” of rebranding. It is the single most important goal when rebranding your organization, but also, the most challenging. Embrace the future and be aspirational. Define a new brand with elasticity to grow. As we rebrand multiple organizations across a diverse range of industries each year, we encourage clients to take advantage

Jim Heininger recently joined Greg Silverman on Monigle's Digitally Enabled podcast. Listen to the podcast here, transcript provided below. Jim, introduce yourself and tell everyone where you’re working and what you’re doing. I’m the Founder and Principal of Rebranding Experts. We’re a five-year-old firm. We were the first firm to be established and purposefully designed to help organizations rebrand successfully. We’re based out of Chicago but we’ve got folks around the coun

Read the August issue of our Rebranding News email newsletter: https://bit.ly/3K16udC A PRO Viewpoint on Rebranding by Jim Heininger Principal, Rebranding Experts. Written for CQ Researcher, May 2022 Rebranding can be a jet pack to success. We have seen repeatedly the energizing power that rebranding has for organizations. To start, rebranding shouldn't be seen as a marketing strategy, but rather an enterprise-wide strategic growth accelerator. Rebranding — the wholesale upda

The term “rebranding” is thrown around a lot these days as companies try to recast their identity to fuel future growth. We see 10 to 12 public press announcements each week of a company or organization rebranding by introducing a name change, a new logo or graphic identity. But there are several different interpretations of rebranding that one can take to renew their market position and company mojo. So it is important to know if you are refreshing or repositioning your bra

Jim Heininger shares his perspective in this Forbes.com story on the key consideration to deciding when to rebrand. "The primary reason organizations rebrand is growth. It’s a strategy that can serve as an accelerator behind your growth plans. While there are many motivations that may drive an organization to rebrand, our experience shows that rebranding is driven by either need, opportunity, or a combination of the two." Read the full story here on Forbes.com.

Highlights from Jon Tromans’ Not Another Marketing Podcast featuring Jim Heininger, the Founder of the Rebranding Experts, to talk rebranding and when you need to do it. Here's the initial part of the discussion, listen to the entire podcast here. Define what a branding actually means. So we like to simply define a brand as a promise to delivered, believed and acted upon. The longer definition would be a brand is that set of expectations, experiences, promise, relationship an