Our next Rebranding News is out! Click here to read. When the External Environment Demands A Brand Change Sometimes organizations "need" to rebrand: be it a merger/acquisition, new funding, leadership change, or the external environment has evolved and your brand is no longer a promise but a liability. The external factors may not be of your making or in your control, but you need to move quickly on rebranding. A group known by the acronyms ISIS had to rebrand when the terror

Jim Heininger offers advice on how to overcome resistance you might experience in a #rebranding initiative in this story which first appeared in Forbes. Rebranding your organization is a major undertaking, but one with unprecedented rewards if done correctly. For many executives considering the transformational strategy to accelerate their business growth, the questions can be many: Will our new brand actually be better? What if customers don’t like our new brand? Can we mana

Jim Heininger joins Patience Nyesigire on her Online Success Journey podcast to talk #rebranding. Listen to the episode here. Other Podcast Appearances: Why Rebrand? Marketing Rules Podcast Branding, Rebranding and Refreshing Your Brand – Not Another Marketing Podcast How To Rebrand – Digitally Enabled Podcast

Jim Heininger joins Shalom Klein on his Get Down To Business podcast to talk rebranding. Listen to Jim's interview or enjoy the entire episode here. Other Podcast Appearances: Why Rebrand? Marketing Rules Podcast Branding, Rebranding and Refreshing Your Brand – Not Another Marketing Podcast How To Rebrand – Digitally Enabled Podcast

Other Relevant Stories: Should I Rebrand? Build The Rebrand Business Case (rebrandingexperts.com) PRO: Rebranding Can Improve Corporate Reputation (rebrandingexperts.com) A look at the full rebranding process in 24 steps. Start with Why? Why do we need to rebrand, what are we hoping to accomplish? Build the business case on the advantages of rebranding, the costs of not. Build the right rebranding team with the appropriate voices at the table. Gain leadership alignment behind

Jim Heininger joins James Whitelock on his popular Marketing Rules Podcast to talk rebranding. Listen to the episode here. Other Podcast Appearances: Branding, Rebranding and Refreshing Your Brand – Not Another Marketing Podcast How To Rebrand – Digitally Enabled Podcast

Jim Heininger tackles the issue of when external forces require a company to #rebrand in this story originally posted on Forbes -- and you'll be surprised at how frequently it happens. https://bit.ly/3BfDrzd Companies and organizations rebrand for a variety of reasons. Increasingly, they are responding to changing external environments that create a hostile or unsustainable environment to successfully run their business. The list of external pressures is growing to include in