https://bit.ly/2Wgocpb Jim Heininger's story feature on Forbes.com. As we watch the daily reports of organizations announcing a rebrand, I shudder when I see a company using an acronym as a new company name. It is destined for trouble. Rebranding, if done correctly, is the opportunity to accelerate enterprise-wide growth. It is the strategic move to update your story, to re-present yourself to customers and your industry, to energize attention toward your business purpose. Ke

CuriosityStream rebrands as Curiosity as business expands – TBI Vision US factual company CuriosityStream is rebranding itself with the shortened name Curiosity, while its flagship SVOD service is now to be retitled Curiosity Stream. The Maryland-based firm says the move is to better reflect the “dynamic and diverse business” that it has grown into after more than six years of operation.

https://www.transformmagazine.net/articles/2021/bpi-group-rebrands-to-bravanti-as-part-of-firm-s-growth-journey/ Chicago-based international brand design agency, Rebranding Experts, worked with BPI Group, a Chicago-based global coaching and outplacement firm, to develop a new brand identity. The new brand, Bravanti, aims to demonstrate how the firm helps leaders and organisations find the power to lead and be prepared to meet challenges in an uncertain business environment. T

REBRAND IS PART OF FIRM’S GROWTH JOURNEY, EQUIPPING LEADERS AND ORGANIZATIONS TO BRAVE UNCERTAINTY AND IGNITE BOLD FUTURES CHICAGO (Aug. 9, 2021) – Rebranding Experts has supported BPI group, the Chicago-based global executive coaching, leadership acceleration, and outplacement firm, to rebrand as Bravanti. The new brand illustrates how the firm helps leaders and organizations find the power within to lead bravely and be prepared to meet challenges and seize opportunities in