- Feb 27
- 1 min
What's In a Rebrand?
Momentum Magazine takes a deep dive into all the dynamics of a rebranding for companies considering a brand-led business transformation....
- Feb 27
- 6 min
Smart Rebranding Lessons for 2024
Jim Heininger joins a host of noteworthy branding experts - Aaron Ahuvia, Ph.D., David Aaker, Mark Bunnion, Chad Sowash, and Charles...
- Feb 27
- 4 min
2023's Rebranding Teachable Moments
Rebranding, a proven and pivotal growth strategy, regretfully took a very visible stumble in 2023. While some companies, like Kellogg's...
- Jan 30
- 1 min
What's In a Rebrand?
Our January Rebranding News is out and addresses the question "What's In a Rebrand?" Read it here. Read previous issues of our...
- Jan 24
- 3 min
Rebrands That Shed the Excess Words and Vowels to Gain More: The Art of Simplification
In 2017, the world of sugary indulgence was forever altered. Dunkin' Donuts, purveyor of delectable rings of temptation, made a bold move...
- Nov 17, 2023
- 1 min
Rebranding Requires Change Management
Rebranding is change, which is why rebranding requires change management to be successful. Read our latest story in Forbes "Change...
- Oct 26, 2023
- 1 min
Debunking Rebranding Myths
While support of a rebranding strategy is growing, many business execs remain plagued by misconceptions that leave them hesitant to...
- Oct 19, 2023
- 1 min
Rebranding Best Practices
The latest rebranding news is in, starting with "How Long Should a Rebrand Take?" Read our October newsletter here for rebranding best...
- Oct 17, 2023
- 1 min
Communications in a Successful Rebranding
Jim Heininger outlines how communications professional can contribute to a successful rebranding of their company in this story for...
- Oct 5, 2023
- 4 min
How Long Does Rebranding Take?
This story originally appeared on Forbes. If you've made the decision to rebrand your business, your goal might be to launch within the...
