
- Aug 25, 2021
- 3 min
Please, Oh Please, No Acronyms When Rebranding — Pack That New Name With Meaning
https://bit.ly/2Wgocpb Jim Heininger's story feature on Forbes.com. As we watch the daily reports of organizations announcing a rebrand,...


- Mar 4, 2021
- 1 min
The CEO's Role in a Successful Rebranding
Rebranding unlocks your company’s trapped potential. It is the opportunity to update your image, better articulate the products you...


- Feb 16, 2021
- 1 min
Trends in Rebranding: Fear is Fading
Rebranding is an enterprise-wide strategic growth accelerator. The trends we see in rebranding are focused on simplification and...


- Dec 21, 2020
- 4 min
Featured in Forbes: From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends
Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a...

- Oct 13, 2020
- 1 min
Immediate Outcomes of Rebranding
Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer...


- Oct 6, 2020
- 1 min
Avoid Rebranding Scar Tissue
Avoid Rebranding Scar Tissue The greatest challenges to rebranding success are internal challenges: - Lack of leadership support - Lack...


- Sep 16, 2020
- 1 min
3 Rebranding Blunders To Avoid
What to avoid in rebanding


- Nov 6, 2017
- 3 min
Rebranding Requires Conviction
Rebranding your organization can be an emotional roller coaster experience. We work with companies year round who seek to accelerate...


- Oct 16, 2017
- 2 min
Rebranding Requires Change Management
Rebranding your organization is a clear signal of change, that you have new future-facing plans for bringing your products or services to...


- Oct 4, 2017
- 3 min
Rebranding Requires A New Customer Experience
At its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating...